Sky investment in 1Mainstream another vote of confidence in OTT, thinks PeerTV

LONDON - March 26, 2015 - PRLog -- Sky’s announcement earlier this month that it has invested a further $5 million in 1Mainstream, an over-the-top (OTT) start-up company that operates an automated platform for the distribution of linear and on-demand video is a clear vote of confidence in the OTT sector, think PeerTV (http://www.peertv.com/#!end-to-end-solution/cee5), a producer of hardware and software systems for OTT content distributors. The Sky investment builds on its $2 million investment in August 2013.

1Mainstream's platform provides automation technology to enable content companies to launch OTT services across multiple platforms. PeerTV (http://www.peertv.com/) is best known as the manufacturer of the class leading H265 OTT set top box which offers OTT content providers (http://www.peertv.com/#!what-can-i-do-with-etv/cjg9) proven high efficiency video coding (HEVC) technology. PeerTV’s  Android based set top box has proved itself popular with both end users and TV service content providers who are now successfully monetizing the TV viewing habits of expatriate communities around the world by using the internet to reach an audience known to be hungry for on demand ethnic TV content

With over 80% of US households now enjoying broadband access in the living room, PeerTV believes the global market is rapidly approaching a tipping point where HD quality video can be streamed to TVs without any reliance on cable and satellite video technologies. It’s a trend seen in China too, where Chinese video on demand service YOU On Demand has formed a partnership with licensed OTT platform operator Galaxy Internet Television Company, a joint venture comprising China National Radio, Jiangsu Television Station, Baidu's iQiyi, and Dr Peng Telecom Media Group.

PeerTV believes an increasing number of content providers such as Sky and YOU On Demand are looking at OTT opportunities. “We have the technology and the solutions to enable content providers large and small to reach into new markets, as broadband access becomes a future of everyday life for many more communities. The ability of OTT to avoid the cost and complexity of having to use satellite, cable or terrestrial broadcast systems to deliver content represents a huge logistical and cost advantage, said PeerTV CEO Avi Vermus.

For more information on PeerTV, log on to www.peertv.com or email info@peertv.com

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Editor notes

About PeerTV:

PeerTV Ltd is a leading vendor of end-to-end technologies and solutions for the OTT (Over-The-Top) TV market. PeerTV solutions enable broadcasters and Telcos to deliver broadcast quality multi-channel, live and on demand pay TV services.

Founded in 2007, PeerTV has successfully deployed large scale solutions to Telcos looking to provide Pay TV services as well as operators providing ethnic content in a global, cross-border deployment. Its end to end solutions deliver a cost-effective range of solutions which are paramount to converging TV and media services ensuring monetization of services while TV viewers enjoy a personalized, rich user experience and access to their preferred content.

The company is head-quartered in Israel and is a subsidiary of UK-based PeerTV PLC (AIM: PTV.L).