Lily Loraley Ltd’s offers unique statement jewellery in their second online shop: Song of Jewellery

LONDON - March 25, 2015 - PRLog -- There’s one place where pop princesses mingle with punks and postmodern minimalists rub virtual elbows with lovers of baroque’s elaborate stylings: Lily Loraley Ltd’s new online shop: Song of Jewellery.

“The name Song of Jewellery comes from our inspiration that jewellery is very similar to music,” says Nadine Hellebrandt, a company director. “The new website’s many styles of jewellery correspond to musical styles like romantic, swing, classical and new age.”

Each style collection is carefully curated and offers exquisite design and craftsmanship, which means there is likely to be cross-appeal to customers.

“Sometimes you’re feeling fierce and you want to listen to punk,” she says. “Other days you want to channel Marie Antoinette, which might lead you to our Baroque collection. That’s the beauty of Song of Jewellery; it’s easy to indulge your current whim at one online shop.”

Song of Jewellery sells jewellery from contemporary European designers and focuses on established niche designers as well as young and upcoming designers. The website offers unique pieces that cannot be found in the usual high street stores.

“Our aim is to offer non-mainstream, high quality jewellery that is affordable at the same time,” says Nadine. “For those with truly unique tastes, we also offer customised jewellery.”

Song of Jewellery is the sister website of Lily Loraley Ltd’s first online shop, Playa Payaya, which features boho-chic clothing, jewellery and accessories.

Lily Loraley Ltd is a privately held company that engages in online fashion, accessories and jewellery retail. Both Song of Jewellery and Playa Payaya are based in London and ship to the U.K. and Europe.