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Follow on Google News | Matilda Jane Clothing Launches Tween Line featuring Savannah in PhotosBy: carriage Trade PR “The early reviews are proclaiming 435 a huge hit,” said Robyn Shirley, an independent Trunk Keeper for the clothing company. “Tweens are loving the cool simplicity of the line and how it reflects their style. It has a decidedly more grown up feel, but not too grown up.” Shirley is part of a network of independent representatives who get to know their customers personally. Having operated in South Carolina since 2008, she recently expanded her business to the Savannah area and now serves as a Team Leader as well as a Trunk Keeper for Matilda Jane Clothing. “Designing for older girls is tricky, but Matilda Jane did it, with a focus group providing input from the girls themselves,” In developing the new tween clothing line, Matilda Jane looked to the Trunk Keepers’ daughters for insight on fashion, fit and functionality. The tween girls formed the Matilda Jane tween council. Several members of the tween council were chosen to also model their creations at the 435 photo shoot, held this past December in Savannah. “I am thrilled that our beautiful city was selected for the photo shoot and will be so prominently featured in the Matilda Jane national spring marketing campaign, including print, social media and web promotions,” For more information, contact Robyn Shirley at 843-384-3842 or robyns@matildajaneclothing.com . MORE INFORMATION ON MATILDA JANE CLOTHING Matilda Jane Clothing (MJC) was founded by Denise DeMarchis in 2006 as a kitchen table startup that has quickly grown into a national children’s clothing business. Available in girls and adult sizes with designs that are youthful, playful and expressive, the brand’s whimsical approach to texture, pattern and color results in designs that capture the spirit and imagination of childhood. MJC sales are made directly though a Trunk Keeper, a representative who gets to know her customers personally. The exclusive sale of clothing by Trunk Keepers is a direct selling model allowing business opportunities for entrepreneurial women driven by creativity and relationship building. For more information, visit www.matildajaneclothing.com For more information, contact: Robyn Shirley Team Leader & Trunk Keeper Matilda Jane Clothing 843-384-3842 robyns@matildajaneclothing.com Media inquiries, contact: Marjorie Young Carriage Trade PR 912-844-9990 marjorie@carriagetradepr.com End
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