Samsung reinforces TV Leadership in MENA region with New SUHD TVs,

AMMAN, Jordan - March 25, 2015 - PRLog -- Samsung Electronics Co., Ltd., the leader in Home Entertainment for nine consecutive years,introduced an extensive range of SUHD TVs at its 2015 Samsung MENA Forum in Antalya. The new TVs set a new standard in premium UHD (Ultra High Definition) content and elevate the viewing experience to new heights.

Samsung also showcased its expansive lineup of audio products, including Curved Soundbars and Omni-Directional 360 Audio, which complement and enhance the home entertainment experience with immersive and crystal clear sound.

“Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience to new possibilities,” said Mr. Choong Ro Lee, President of Samsung Middle East and North Africa. “Regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently delivering the superior home entertainment experience for years to come.”

Samsung’s Premium “S” TV: The New SUHD TV

Samsung reserves the “S” identification for its most premium, flagship products that signify a true leap forward in technology. As the leader in the TV industry, Samsung is excited to extend the prestigious “S” identification to its newest premium TV line, the SUHD TV.  The SUHD TV is designed to excite all of the senses, with sensational picture, seamless interaction and stylish design.

Introducing Unmatched Picture Quality

Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction and detail to deliver a superior picture quality experience. They utilize proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.

SUHD TV’s nano-crystal transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today. This technology produces a wide range of more accurate colors, providing viewers with 64 times more color expression than conventional TVs. The intelligent SUHD re-mastering engine has optimized all content to match the color and brightness reproduction of the SUHD TV. It automatically analyzes the brightness of images to minimize additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times brighter than conventional TVs.

By collaborating with 20th Century Fox, Samsung has optimized content to meet premium quality SUHD standards. This partnership allows for consumers to enjoy an unrivaled UHD viewing experience. Samsung partnered with the Fox Innovation Lab to re-master multiple scenes from its critically acclaimed film, “Life of Pi,” directed by Academy Award winner Ang Lee, specifically for the SUHD TV. The result was spectacular – generating more vivid colors and lifelike scenes.

Samsung is also working with leaders in the industry to promote the secure and steady growth of a comprehensive UHD ecosystem. In order to establish premium UHD quality standards, Samsung has announced the UHD Alliance¾a coalition of companies united to set the bar for next generation video entertainment. The new body will implement new standards that support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider color gamut and immersive 3D audio.

Furthermore, Samsung’s SUHD TVs use environmentally friendly technology to deliver best-in-class energy efficiency and reliability.

Samsung will offer three new series of SUHD TVs¾JS9500, JS9000 and JS8000¾from 48- to 88-inches, so consumers have the flexibility to purchase the perfect TV that fits their style and taste.

Sophisticated and Improved Curved Designs

When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience. Taking cues from contemporary art and architecture, Samsung’s TVs were designed and enhanced with many modern and minimalist highlights.

The newly announced Samsung SUHD TV JS9500 features a chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the display look like a piece of art when mounted on the wall. The SUHD TV JS9000 also has a soft, textured shirring design on the rear of the display, giving the TV a premium look and stylish edge when viewed from any angle.

With the increase in consumer demand for Curved TVs, Samsung will continue to add new models to its product portfolio to compliment every unique viewing environment.

New Smart TV Redefines the Future Entertainment Experience

As of this year, all of Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen¾an open-source platform that supports web standards for TV app development. With Tizen, Samsung’s new Smart TV platform not only has a multitude of new features, but also a more intuitive UI, a more integrated entertainment experience, and more ways to access content than ever before.

·         The new user interface for Samsung’s Smart Hub is more responsive and playful. It is simplified to just one screen, displaying consumers’ most recent content and tailored recommendations for even more entertainment options.

·         With Quick Connect, Samsung Smart TVs automatically recognize Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. Consumers can share video content from their Samsung smartphone to their Smart TV with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings.

·         Samsung is committed to delivering more contents to the consumers in MENA. In 2014, Samsung has successfully launched SHAHID, a leading pan-Arab catch-up and Video on Demand service that delivers premium and exclusive content, and in 2015, Samsung will launch SHAHID Plus.

·         Also with Go By OSN, Samsung is delivering world-class content to users throughout the region, including the most popular TV programs and films from within the region.

·         Samsung Smart TV owners can wake-up a bit easier with Briefing on TV. Samsung Smart TVs now act as an alarm and sync up with Samsung mobile devices to turn on and display important items such as the time, weather and consumers’ schedules.

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