China Infant Formula Market: Feeding Frenzy is Ongoing

GUANGZHOU, China - March 24, 2015 - PRLog -- China's fast growing and profitable infant formula market has been attractive not only to Chinese producers, but also overseas players who are either sellers or raw materials suppliers. According to insiders, Chinese infant formula market is estimated to grow at a CAGR of nearly 14% during 2014-2016, while the market size will expand to hundreds of billions of RMB.

However, the numerous scandals involving a lot of local producers in this industry ever since the melamine in 2008, a food-safety crisis in China where six babies died and hundreds of thousands were sickened after drinking infant formula tainted with chemicals like melamine, have devastated Chinese consumers’ confidence in local brands, forcing Chinese government to step up supervision and examination to this industry with a series of policies and measures released in the past several years and entry threshold greatly elevated. Under increasingly stringent requirements, a lot of small players have been forced out of the market, and leading local producers have been consolidating their positions. The number of infant formula producers has reduced to 82 as of June 2014 from 128 in 2013. The industry consolidation is expected to continue, according to China Food and Drug Administration's target, by the end of Dec. 2018, the government will foster 3-5 large enterprise groups, while the market share of top 10 domestic brands will be raised to 65%, and the number of domestic enterprises should be reduced to 50.

Accordingly, it is worth close follow-up of infant formula processors in China’s market. To help those who are interested in China's infant formula market to quickly obtain a comprehensive understanding of Chinese infant formula producers, CCM has conducted this study China Infant Formula Manufacturers 2014 (http://www.cnchemicals.com/Product/Report/2488/china-infa...), by focusing on the following aspects:

- Company basic information, including company name, locations, year of foundation and/or listing, etc.

- Company stockholders

- Market positioning in price and regional coverage terms

- Key products/brands

- Strategic partnerships with overseas companies

- Procurement of dairy ingredients

CCM conducted extensive survey to the infant formula producers in this study, in order to figure out their dairy procurement situation, such as the products they purchase, the key decision-makers for procurement, the key indexes in their supplier evaluation system, and their satisfaction with current suppliers, etc.

For more information, please visit:

http://www.cnchemicals.com/Product/Report/2488/china-infant-formula-manufacturers-2014-edition-1