Opt-Intelligence & Emma Join Forces To Integrate Email Subscriber Acquisition Tools

NEW YORK - March 19, 2015 - PRLog -- Opt-Intelligence (OI), the leading email list growth provider, today announced an integration partnership with Emma, a provider of best-in-class email marketing software and services. The two companies will work together to integrate OI’s LeadServe platform with Emma’s email marketing tools (http://myemma.com/). Clients using the integrated platforms will be able to access new opt-in email subscribers – sourced from LeadServe-powered opt-in ads – and add them directly into the Emma platform.

"Email marketing continues to be a proven tool for delivering results, conversions and ROI to the bottom line," said Craig Anderson, Opt-Intelligence’s president and COO. "Opt-Intelligence is excited to partner with Emma, a company that shares our passion for growing one-to-one customer relationships. Together, LeadServe and Emma are providing marketers with a comprehensive customer lead generation and engagement solution."

With LeadServe for Emma, users select their desired geographic and demographic targeting, and LeadServe displays an opt-in invitation to targeted consumers visiting hundreds of websites and mobile apps from premium publishers. New subscribers are immediately loaded directly into the marketer’s Emma list, and marketers only pay for new subscribers. Opt-in campaigns running on the Opt-Intelligence ad exchange show greater than 35 percent open rates on average, and the cost per lead for customers using LeadServe for Emma is only $1.50-$3.00.

“List growth is crucial for marketers to make the most of the inherent value and ROI available to them via email marketing,” said Grey Garner, VP of marketing at Emma. "The more channels they have to add new subscribers, the more powerful email becomes as an engine for business growth and customer connection. This integration with LeadServe offers marketers more ways to get in front of potential customers, add them to their list, and personalize their experience with our automation and segmentation tools."

About Opt-Intelligence

Founded in 2003, Opt-Intelligence is an industry pioneer and the most advanced online advertising exchange dedicated to the user opt-in experience. Opt-Intelligence creates engagement ad units that support email list growth for the world’s leading marketers as well as thousands of small businesses and which enable publishers to create powerful revenue streams and add value to the customer experience. With its advanced, real-time ad-targeting, automated optimization capabilities, and simple self-service toolkit, Opt-Intelligence provides programmatic excellence for subscriber acquisition powered by world-class data. Opt-Intelligence offers the smartest, most reliable way to make conscious connections with consumers and provide a quality user experience. For more information, visit Opt-Intelligence.com.

About Emma

Emma (http://myemma.com/) is a provider of best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma's features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, eCommerce platforms and social networks. Headquartered in Nashville, Tennessee, Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center. To learn more, visitmyemma.com, follow Emma on Twitter (@emmamail) or find us on Facebook (https://www.facebook.com/emmaemail?_rdr) .