A Freeze-Dried Yogurt Treat for Dogs Developed by Shark Tank Alumni Poised to Be Next Big Thing

BOULDER, Colo. - March 19, 2015 - PRLog -- The Bear & The Rat adds Fro-Yo To Go, a nutritious and convenient freeze-dried yogurt treat for dogs to their existing line of canine-specific probiotic treats. Based on the success of their frozen yogurt products for dogs, The Bear & The Rat's team has thoughtfully worked since 2012 to develop a freeze-dried yogurt for dogs. Surprisingly, there's nothing like it available for dogs on the market today.

Fro-Yo To Go freeze-dried yogurt treats are low-calorie and contain 40 million live and active cultures per serving. As there are just 11 calories per serving (20 bites of yogurt), the treats are perfect for training or as an any-time, on the go snack. Fro-Yo To Go is currently available in two flavors: Sweet Potato Carrot and Bacon. Made with a straightforward, delicious recipe that contains high-quality ingredients including real yogurt, Fro-Yo To Go does not contain grain, wheat, soy, corn or gluten.

According to market research firm Packaged Facts, the pet supplement industry is projected to approach $1 billion by 2015. "I think that they [probiotics] have incredible potential that is almost untapped in veterinary medicine," says Maureen McMichael, a vet and associate professor at the Veterinary Teaching Hospital at the University of Illinois.*

The Bear & The Rat pitched their first product line -- a frozen yogurt for dogs, on the popular ABC show, Shark Tank . While none of the sharks invested in the business, the duo attracted a great deal of attention from angel investors after their segment aired in October 2012. They brought on a dog-loving angel investor at the end of 2013.

The Bear & The Rat’s other product lines are available in a 16 oz. Pint as well as a 4-Pack, which includes (4) 3.5 oz single serve cups. Their most popular flavor, Bacon & Peanut Butter  is available in both the Pint & the Pack; their current product lines are frozen.

About The Bear & The Rat

The Bear & The Rat's yogurt treats contain live & active probiotic cultures. Plus, they're high quality, low in fat (or no fat), natural, made in the U.S.A. & FUN! The cool treats are free of artificial colors, preservatives, corn, soy, wheat and gluten. A daily dose may reduce doggie breath as well as support a pup’s digestive and immune systems. The Bear is a Lhasa Apso who growls like a bear. His brother from another mother (The Rat) is a Rat Terrier. Now give us a paw. Up high. Down low. Pawbump. Join the conversation Facebook.com/TheBearAndTheRat! Or via #thebearandtherat @TheBearAndTheRat on Instagram.

Contact: Meg Hanceford Meyer, The Bear & The Rat | Tel: 888.528.0094 | cooltreatsfordogs.com  | info@cooltreatsfordogs.com