International Coupons launches Australian coupon code site

KRAKOW, Poland - March 19, 2015 - PRLog -- Founded in 2008, International Coupons have invested in building the largest chain of coupon code sites that aggregate online money saving codes, bargains and deals from the most popular online shopping sites and retailers. In 2014, the International Coupons’ websites generated approximately 88 million euros in sales and received over 10 million visits in total. The coupon sites owned by the Group receive an average of over 800,000 visits each month and this figure only continues to grow.

The company owns KodyRabatowe.pl and IndirimKodlarim.com, the largest coupon sites in Poland and Turkey, respectively. It has a strong market presence in Brazil, Czech, Russia, Mexico, and Spain. Recently, it has started to operate in India as Couponada.in, where it is growing in strength day by day.

In March 2015, the company announced the launch of a new coupon site that will collect online bargains for the Australian online shops. Picodi.com (http://au.picodi.com) has been designed in a way to help online shoppers spot and use the best coupon codes and online deals for the international and local shopping sites and online stores. Simultaneously, the company released coupon code websites for Singapore, Chile, Columbia, Belarus and Ukraine that also operate under the “Picodi” name.

The Group’s CEO Szymon Dobosz said: “Expansion into new markets has always been a part of the company’s strategy. Our goal is to reach online shoppers from around the world and spread the idea of coupon codes.”

By creating and rolling out the international website name, the company wants to achieve a strong and coherent brand identity that uses the “Picodi” name. “We hope to build a strong brand presence and turn Picodi into a synonym for discount shopping”, adds the CEO.

Picodi will offer free listing of online promotional codes and deals to Australia’s and South Africa’s favourite online fashion shops, supermarkets, flight and hotel booking sites and other shopping websites. Users will be able to create accounts, sign up for newsletter, join social media, and soon, take advantage of mobile apps for tablets and smartphones. The new brand strategy is strictly connected with the future launch of Picodi apps that will facilitate online shopping on-the-go and provide smooth user experience. The Picodi service is completely free of charge and does not require registering.