Recruitment of “Retail Realm Essentials powered by Microsoft Dynamics" creates a buzz

NAPA, Calif. - March 18, 2015 - PRLog -- Recruitment of Resellers for

“Retail Realm Essentials™ powered by Microsoft Dynamics” creates a buzz at Convergence in Atlanta (March 16-19, 2015)

Napa, CA (March 18, 2015) – “I must admit that, based on the experiences of our Partner Account Managers (who have been fielding an unprecedented volume of phone enquiries since go-to-market plans were first announced for our new Retail Realm Essentials™ powered by Microsoft Dynamics product late last year), we were expecting a reasonable degree of interest here at Convergence in Atlanta.” said Retail Realm Chairman, Afshin Alikhani, at the end of day 2 of the Microsoft event.  “Nothing, however, could have prepared us for the hive of activity and the buzz our presence has created here, with prospective Resellers flocking to our booth (#248) to find out more about, view the demos and weigh up their options for the new business opportunity Retail Realm Essentials™ presents.”  Retail Realm plans to take the new retail management solution global – with the goal that it should eventually be available in all 36 jurisdictions where the full Microsoft Dynamics AX is currently localized.  The task at hand is enormous and the territory to be covered, vast, but Convergence is proving to be an excellent recruitment venue with visitors to the stand hailing from the all over the world (Sweden, Latin America, India, Dubai, the West Indies, South Africa in addition naturally, to Canada and the USA… to name but a few).  Potential Resellers for Retail Realm Essentials™ are not restricted to those with RMS or even AX experience; but those with backgrounds in NAV, GP, SL and with strong software knowledge and good retail pedigree are all excellent candidates.  “We are seeing excitement, especially amongst Microsoft AX partners (who have not worked with Retail Realm before), as they perceive either a whole new market segment opening up before them or realize that Retail Realm Essentials™ could be a good entry level product for retail sector businesses which will eventually scale up to full AX”, added Alikhani. “We look forward to seeing what the last couple of days of Microsoft Convergence will bring”.

The new “Retail Realm Essentials™ powered by Microsoft Dynamics” solution, is Microsoft’s latest addition to its portfolio of retail management systems and underlines Microsoft’s commitment to the SMB retail sector.  Based on the powerful Microsoft Dynamics AX platform, it boasts an entirely retail-centric configuration providing all the functionality required to run retail operations with those aspects of AX which are not required by retailers “switched off”!  It is, however, scalable to embrace the needs of any expanding retail business; with the option available to eventually activate the full Microsoft Dynamics AX capabilities once an organization’s expansion and development requires it.  Retail Realm’s retail sector knowledge and retail technology know-how were harnessed in the delivery of this product with its development team working in close collaboration with Microsoft Dynamics’ retail specialists, to bring the product to market.  Most notably, Retail Realm’s famed add-ons and enhancements, which fine tune many of the Microsoft Dynamics’ retail sector products, come embedded in Retail Realm Essentials™ as standard.  Retail Realm will also, in keeping with its philosophy for providing end to end solutions, continue to develop enhancements, add-ons and integrations to third party solutions that extend the features/functionalities of the core Retail Realm Essentials™ product.

Following the announcement of the planned “Retail Realm Essentials™ powered by Microsoft Dynamics” go to market schedule, a flurry of training activity has ensued with courses delivered by Retail Realm’s Training Division in locations as far flung as Napa (California), Dubai (UAE), Sydney (Australia), Fort Lauderdale (Florida), Mexico and, most recently, Atlanta, just prior to the start of Convergence.  Any potential Resellers/Partners (including currently certified “AX for Retail” Partners and Resellers) need to be aware that they too will need training and accreditation to sell this product.  A training calendar, which lists courses scheduled in locations all over the world, is now accessible at www.rrdisti.com with the facility offered to book places on the spot.  Training dates and locations are being added to/updated on an ongoing basis, and interested parties are encouraged to check back with the website, from time to time, to find the course most easily accessible to them.  Alternatively, course specific information can be obtained from a Partner Account Manager (PAM) by emailing an enquiry, in the first instance, to sales@rrdisti.com.  The PAM responsible for the territory concerned will respond.

Noteworthy, also, is the fact that Retail Realm sells its product portfolio exclusively through its Certified Reseller base; believing that its Resellers are paramount to ensuring maximum sales growth.  Apart from providing training and certification programs (as previously described) it partners with its Resellers from deployment to after-sales support.  A true Value Added Distributor, it administers the channel, generates leads with marketing campaigns, provides customized programming, and adds value to the channel.  This partnership approach with Resellers and the value it adds to its core Microsoft Retail products are exemplified at Convergence itself.  Retail Realm is sharing its stand with New West Technologies (one of the first Resellers in the world to attain Certified Reseller status for Retail Realm Essentials™) which is demonstrating Retail Realm Essentials™; and Shift4 with whom it partnered to develop an integration to the renowned payment gateway for both Microsoft AX for Retail and Retail Realm Essentials ™.

Media contact :

Authumn Wiltshire (authumn@rrdisti.com)

Cell + 1 (707) 933 6332 (at Microsoft Convergence 2015, Atlanta) or visit us at Booth #248

About Retail Realm: For almost two decades multinational company, Retail Realm has specialized in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS), Microsoft Dynamics AX for Retail and the newly announced “Retail Realm Essentials™ powered by Microsoft Dynamics”. The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Microsoft Dynamics AX for Retail.