AFS Technologies 2015 User Conference Draws Record Attendance

PHOENIX - March 18, 2015 - PRLog -- Phoenix, AZ – March 18, 2015 – AFS Technologies (http://www.afsi.com/), a leading global provider of software and services purpose-built for consumer goods, has completed another successful user group conference. Featuring more than 50 sessions conducted over the course of two days, the event achieved its highest attendance to date.

Hosted Sunday, March 15^th through Tuesday, March 17^th at the Sheraton Wild Horse Pass Resort in Chandler, Arizona, the conference brought together some of the industry’s leading manufacturers, distributors, logistic providers and sales agencies to learn how proven strategies and new technologies from AFS can help them improve business decisions, increase profitability and strengthen their position in an increasingly competitive marketplace.

“We are committed to being at the forefront of the changing consumer goods landscape by offering the solutions and services our customers require as their business strategy evolves,” said Jesse Hermann, CEO of AFS Technologies. “Our passion for fitting the right client, with the right solution to optimize both their business and personal potential has been core to our company’s mission for the last 30 years and continues to be the foundation of our new corporate brand.”

The new corporate brand was revealed first to customers during the user group conference. The goal of the updating the brand was to clearly define who AFS has become after 13 acquisitions and solidify its mission of delivering the software and services purpose-built for consumer goods companies. A bold new logo represents the company’s enthusiasm to support its customers and optimize their business potential.

During the event, attendees were also able to view live demonstrations of AFS Technologies’ latest innovations including the recently released AFS Retail Execution platform (http://www.afsi.com/introduction-to-afs-retail-execution-...). Purpose-built for consumer goods, the cloud-based offering offers customers the flexibility and responsiveness they need to compete in a dynamic industry.  In addition, AFS showcased the new capabilities of two trade promotion management applications for food service and retail respectively. View the AFS Trade Promotion Management Retail Roadmap (http://www.afsi.com/afs-trade-promotion-management-retail...).

As part of an ongoing effort to further address the unique demands of consumer goods customers, AFS also introduced the AFS Foodservice Community. Designed to continue the dialogue shared at the annual user conference event, the newly created coalition will meet in-person each quarter to discuss and debate the industry’s most pressing needs as well as the role of technology in solving such challenges.

“It was a busy two days covering key industry functions such as trade promotion management, retail execution, and supply chain, as well as our analytical capabilities. We thank our community of AFS customers and partners for taking the time to join us this week and for their continued trust in our ability to fuel their business performance,” noted Hermann.

About AFS Technologies
With 30 years of experience, AFS Technologies (AFS) is a leading global provider of software and services purpose-built for consumer goods companies. We are committed to delivering efficiencies in trade spend, retail execution and the supply chain. More than 1,300 customers of all sizes, across 50 different countries rely on us to deliver innovative and configurable solutions that are proven to optimize their business opportunities with automated processes, improved productivity and rapid time to value. To learn more about AFS, visit http://www.afsi.com.

Media Contact:
Jenna Beck
AFS Technologies
602-424-8770

jenna.beck@afsi.com