CIMdata Publishes “Delivering the Brand…and the Business”

ANN ARBOR, Mich. - March 18, 2015 - PRLog -- CIMdata, Inc., the leading global PLM strategic management consulting and research firm announces the publication of a new whitepaper paper that discusses why companies in the consumer packaged goods (CPG) and similar industries, such as food and beverage need an end-to-end and fully connected approach to delivering their brands.

“Delivering the Brand…and the Business” details the reasons why brand managers in the CPG and other similar industries can no longer afford to take a piecemeal approach to brand management. It also considers the business challenges that demand an end-to-end view, support, and optimization of key brand management activities; how a comprehensive product lifecycle management (PLM) strategy supports these key activities; and how Siemens PLM Software is delivering solutions that support these strategies and enable a platform for innovation.

No company can afford not to investigate and implement an appropriate PLM strategy and its associated enabling solutions. The need to make the complex, simple and the disconnected, connected is clear. For many companies there is a clear call to action: they can’t continue to apply old ways of working and expect to still be competitive. Those that do not actively change the way they manage and protect their brands will be left behind.

“Delivering the Brand…and the Business” is freely available for download from CIMdata’s website at http://www.cimdata.com/en/resources/complimentary-reports-research/white-papers.

About CIMdata
CIMdata, a leading independent worldwide firm, provides strategic management consulting to maximize an enterprise’s ability to design and deliver innovative products and services through the application of Product Lifecycle Management (PLM) solutions. Since its founding in 1983, CIMdata has delivered world-class knowledge, expertise, and best-practice methods on PLM solutions. These solutions incorporate both business processes and a wide-ranging set of PLM-enabling technologies.

CIMdata works with both industrial organizations and providers of technologies and services seeking competitive advantage in the global economy. In addition to consulting, CIMdata conducts research, provides PLM-focused subscription services, and produces several commercial publications. The company also provides industry education through PLM certificate programs, seminars, and conferences worldwide. CIMdata serves clients around the world from offices in North America, Europe, and Asia- Pacific. To learn more about CIMdata’s services, visit our website at www.CIMdata.com, follow us on Twitter: http://twitter.com/CIMdataPLMNews, or contact CIMdata at: 3909 Research Park Drive, Ann Arbor, MI 48108, USA, Tel: +1 734.668.9922. Fax: +1 734.668.1957; or at Oogststraat 20, 6004 CV Weert, The Netherlands, Tel: +31 (0) 495.533.666.