Stage Stores Inc. Wins Global Competition for Marketing Software Excellence

Retailer recognized by Microsoft for large-scale, innovative Marketing Management deployment
 
ATLANTA - March 18, 2015 - PRLog -- Stage Stores was recently named a 2015 Visionary Award Winner by Microsoft in the Marketing Management category of the Business Leaders Experience, a global competition. The award will be presented at Convergence 2015, Microsoft’s premier business event, held in Atlanta today through Thursday, March 19. Stage Stores, an 850-store retailer, is being honored for excellence in its recent deployment of Microsoft’s integrated marketing platform, Dynamics Marketing.

The implementation—the single largest Dynamics Marketing deployment to date in terms of number of users and scope—was guided by marketing capabilities expert and Certified Microsoft Dynamics partner, Coffee + Dunn. C+D worked closely with Stage Stores on the ambitious roll-out of Marketing Resource Management, Campaign Customer Automation and Spend Financial Management automation—all part of the Dynamics Marketing solution set.

“We are truly honored by this recognition, said Richard Roark, senior finance manager of the $1.7 billion Houston-based department store chain. “We embarked on this project to boost productivity and innovation in our organization, and help us better serve our customers: Performance measures to date are showing we are accomplishing our goals.”

Roark, whose organization’s brands include Bealls, Goody’s, Palais Royal, Peebles and Stage, added: “We would like to acknowledge the Coffee + Dunn team for leading us in this significant initiative. Their understanding of marketing, marketing technology and partnership contributed significantly to our success.”

“We are pleased to congratulate our valued client, Stage Stores, for this significant accomplishment,” said Thomas Manders, partner and managing director of Coffee + Dunn, a marketing operations firm that has worked closely with Microsoft since Dynamics Marketing was launched. “This was a truly collaborative effort focused on increasing impact and outcomes through marketing process automation.”

The special invitation-only Visionary Awards luncheon will be held Tuesday, March 17. In addition to Stage Stores, which won in the Marketing Management category, 11 other organizations will be honored as part of the global competition for unique, innovative Microsoft technology deployments in other areas. All award winners are businesses making important decisions about technology, with people who have the expertise and knowledge to share with their peers. The Visionary Awards are a component of the Business Leadership Experience, a new program designed to amplify the Convergence experience for outstanding users of Microsoft business solutions.

About Stage Stores

Stage Stores, Inc. is a Houston, Texas-based retailer which operates its stores under the Bealls, Goody’s Palais Royal, Peebles and Stage nameplates. The company offers moderately priced, nationally recognized brand name and private label apparel, accessories, cosmetics and footwear for the entire family, operating approximately 850 stores in 40 states. Its focus is on consumers in small and mid-sized markets which the company believes are under-served and less competitive, and differentiates itself by offering access to merchandise not typically carried by retailers in the same market area. Merchandise is also offered direct-to-consumer through its eCommerce website and Send program. For more information visit Stage Stores. (http://www.stagestoresinc.com/)

About Coffee + Dunn

Coffee + Dunn is an expert in developing marketing capabilities, and a premier Dynamics Marketing consulting firm. The Coffee + Dunn team brings nearly a decade of sound marketing advice, expert guidance and transformative implementations to clients worldwide, including T. Rowe Price, Protective Life and Jockey International. C+D improves the quality and effectiveness of B2B and B2C sales and marketing organizations by leveraging leading technologies to increase speed and scale; realigning processes and people to create competitive agility; and applying strategies to measure performance. The firm’s unique approach bridges sales and marketing by connecting customers to scalable marketing capabilities. For more information visit Coffee + Dunn (http://www.coffee-dunn.com/).

About Microsoft Dynamics

At the heart of every successful business are the people who make things happen. Microsoft Dynamics designs modern business solutions that empower individuals with intuitive tools that allow them to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world. Microsoft has more than 40,000 customers and 4.25 million users using Microsoft Dynamics CRM/Marketing. For more information visit Microsoft Dynamics (http://www.microsoft.com/en-us/dynamics/crm-marketing.aspx).

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Nancy McDade
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Tags:Dynamics Marketing, Convergence, Stage Stores, Visionary Award, Coffee + Dunn
Industry:Marketing, Technology
Location:Atlanta - Georgia - United States
Subject:Awards
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