Cupid® Introduces Its Comfort Leg Shapewear Collection

NEW YORK - March 17, 2015 - PRLog -- Cupid® has announced the introduction of the new extra firm control Comfort Leg shapewear collection to the intimate-apparel marketplace.  At the vanguard of this introduction is a waistline brief, style 5004, which shapes the tummy, hips, and rear.  But what makes this shaper so remarkable are its comfort-leg panels.  Located in the front, above the leg openings, these features allow the garment’s fabric to move with the wearer and prevent any binding or pinching of the upper thighs.  This can be a problem with more traditionally-designed briefs delivering extra firm control.

This style also incorporates the technological innovation that customers have come to expect from Cupid® - the patented Wonderful Edge® silicone finish. It prevents this garment from riding and rolling up. It’s applied directly to the fabric at the back of the legs, without the need for seams or elastics. And, since it consists of many, distinct rows of silicone that stretch with the fabric - rather than just a single, rigid band - the Wonderful Edge® is surprisingly breathable, cool, and comfortable.

The Comfort Leg Extra Firm Control Waistline Brief features the exceptional value that customers have come to expect from Cupid®.  Though it controls unwanted tummy bulges, is extremely comfortable, and incorporates innovative technology, it also retails for less than $12.00.

This waistline brief can be found at select Walmart locations throughout the United States and at Walmart.com.

About Cupid®

Cupid® (http://www.cupidintimates.com/cupid)  is the signature brand of Cupid Intimates.  Its shapewear has been manufactured continuously since 1942.  The name has always been synonymous with high quality intimates at great prices.  Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in today’s intimate apparel industry.

Cupid® shapewear provides superior control and comfort.  Available in light, Comfortable Firm®, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category.  Customers can choose from a range of silhouettes including: waistline and hi-waist briefs and thigh slimmers, waist cinchers, torsettes, and bodybriefers.

Designed with cutting-edge performance features, Cupid® products are great accessories for both special-occasion and everyday wear.  The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes.  Dynamic Stretch Control® technology incorporates stitch-free, no-show panels that are strategically placed away from garment seams.  It restricts stretch and provides fit adjustability, perfect for any customer who’s in between sizes or may experience a weight change.  And some styles incorporate Back Magic™ - an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each shaper won’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support.

Cupid® shapewear can be purchased at Walmart and Meijer® stores, and online at Walmart.com.