Hypnotherapy Marketing Expert Helps End Gender Pay Differentials In Industry

WESTMINSTER, U.K. - March 14, 2015 - PRLog -- Martina McKeough a hypnotherapy marketing expert has created a specialised eBook to help therapists in the industry earn significantly higher incomes. Although the eBook is aimed at all genders Martina wants to raise awareness of the gender pay differential that exists in the industry today. Although over 70% of hypnotherapists in the UK today are women they actually earn 40% less than their male counterparts.

Martina states "Earning less than a man in a profession where women dominate and are self employed is unacceptable in 2015. This pay differential suggests that women lack confidence in their abilities and have not learned the necessary business skills to charge what their skills are worth. By understanding how to market themselves in a different way many women in the industry today could go from surviving to thriving."

In order to address this pay differential Martina has created a hypnotherapy marketing eBook as well as a business coaching and mentoring program to help fellow therapists achieve the business they deserve. With a background in business development and trading her knowledge has enabled her to create a booming business. Currently she runs four busy clinics, sells audio downloads, appears regularly in the media and runs training programs for fellow therapists. She states "I want to show others in the industry that with the right knowledge and hard work they can also have a business like mine. My material is available to therapists of all incomes so that they are able to attract new clients even on a shoestring budget".

To contact Martina about her programs and marketing eBook simply visit http://www.hypnotherapymarketingexpert.com for more details.