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Follow on Google News | Online Retail Growth Expected in Middle East MarketsThe report, titled “Middle East B2C E-Commerce Market 2015”, finds that amidst a booming retail environment, B2C E-Commerce is just evolving in the Middle East and has much room for growth.
Saudi Arabia is the second largest B2C E-Commerce market in the region. M-Commerce has an especially high potential there, with more than two-thirds of online shoppers making their latest online purchase via smartphones according to a survey done last year. Israel is another promising market. Price is an important factor in B2C E-Commerce in Israel, both in terms of attracting online shoppers and in competition among the merchants. With both Internet and online shopper penetration growing, Israel shows high potential for online retail growth. In Qatar, the country with the third highest per capita GDP worldwide, less than 20% of Internet users made purchases online, despite the fact that the majority of residents already have Internet access. Consumer surveys indicate that better prices than in in-store retail could motivate consumers to shop online more. Among other Middle Eastern countries, Bahrain stood out as the fastest growing B2C E-Commerce market. In Iran, the environment of online retail development has been improving over the recent years, with a number of E-Commerce start-ups emerging. Meanwhile, in Oman and Jordan, Internetpenetration grew rapidly, but only a small percentage of Internet users have grasped the benefits of online shopping. UAE-based online merchant Souq is one of the most prominent players on the B2C E-Commerce market in the Middle East. Souq is the unbeaten leader in its home country and has received over a hundred million USD of investment. International players, such as Amazon.com, eBay and Aliexpress are also among the most popular destinations for online shopping across the markets in the region. End
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