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Follow on Google News | Guy Kawasaki's steps to True InnovationWhat is true innovation, and how do you get there? Your first step is to keep reading
By: Innovbook 1. Jump to the next curve. Too many companies duke it out on the same curve. If they’re daisy-wheel printer companies, they think innovation means adding 24-point Helvetica. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve–or better still, invents the next curve. 2. Don’t worry, be crappy. An innovator doesn’t worry about shipping a “perfect” product. If a company waits until everything is perfect, the product will never ship, and the market will pass it by. If you’ve jumped curves, the market will accept imperfections. 3. Churn, baby, churn. It’s OK to ship crap–it’s not OK to stay crappy. You must improve version 1.0 and create version 1.1, 1.2 . . . 2.0. Innovation is not an event–it’s a process. 4. Don’t be afraid to polarize people. Attempting to appeal to every demographic guarantees mediocrity. Instead, create great products that make segments of people very happy–and fear not if those products make other segments unhappy. The worst case is to incite no passionate reactions at all; that happens when you try to make everyone happy. 5. Break down the barriers. The more innovative your product is, the more barriers the status quo will present. Entrepreneurs should not get flustered when market acceptance comes slowly. The best way to break barriers is to enable people to test-drive your innovation. 6. “Let a hundred flowers blossom.” I stole this from Chairman Mao. True Innovators need to be flexible about how people use their products. Apple thought it had created a spreadsheet/ 7. Think digital, act analog. Thinking digital means companies should use all the digital tools at their disposal to create great products. Acting analog means remembering that the purpose of innovation is not cool products and cool technologies, but happy people. 8. Never ask people to do what you wouldn’t do. Suppose you invent the world’s greatest mousetrap, but the customer needs a Ph.D. to set it and has to drop off the dead, radioactive mouse 500 miles away. No one at your company would jump through those hoops–don’ 9. Don’t let the bozos grind you down. The bozos will tell a company that what it’s doing can’t be done and isn’t necessary. Some bozos are clearly losers–they’ Original Article posted on Entrepreneur.com (http://www.entrepreneur.com/ End
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