How to Create an Advertising Buying Frenzy

NEW YORK - March 4, 2015 - PRLog -- According to Barry Weatherspoon, Marketing Manger at Best Answering Service, there are some long forgotten advertising techniques that not only send response rates soaring but are free to implement and overwhelmingly easy to do.  In an interview Barry said “I tested this advertising system on my own and it worked better than anything I’d ever tried before”.

Weatherspoon told us there’s an old expression that says, “Owning a business without advertising is like smiling in the dark. You know you’re doing it but no one else does.”

The expression is accurate and with that in mind many business owners pump out tens of thousands of dollars each month to advertise and grow their business. When they fail to see positive results from their marketing, their default mode is almost always to assume the medium isn’t working or change the message (promotional offer) in their ads.

As it turns out business owners can drastically improve their advertising results with techniques that motivate people take immediate action. Weatherspoon refers to one of those techniques as “The Big Print” and he insist you can’t go wrong if you do it right. Pun intended.

1.       The Big Print - Is Your Message Clear About its Value and the Problem it Solves?: When consumers see your marketing pieces, they should instantly know what problem you are solving for them, however, many businesses focus more on their product then their solution. For example if you were selling diet pills and all that stood out were words like “lose weight” and photos of “before and after people” you might not be hitting the real hot button. However using a large print headline like “Everything a Woman Over 30 Needs to Know About Getting Fat” would change everything because it’s different, it’s powerful, and it speaks to a targeted audience about a real problem. Further, it seems more informative than just trying to push a product. Changing the focus of your message from your product to the consumer's need can instantly improve your marketing campaign, so advertisers should always let their headline stand out and to be the biggest enticer to draw buyers into the rest of advertisement. Usually answering a “how to” question can get the job done, such as someone selling windows might promote a message of “How One Local Home Owner Cut His Electric Bill by 26% and Saved over $542”.

2.       Qualifying Statement - Why You?: What makes you different, better, and trustworthy? This question goes through everyone’s mind and needs to be answered. Unless you have a monopoly, you need to standout in a big way! In this example, he uses the scenario of a company that advertises a marketing firm, in which case a qualifying statement might read something like “XYZ Marketing has created over 100 million in advertising for over 600 businesses which collectively have reported a 173% ROI in the first 60 days”. Of course this qualifying statement would need to be true and credible, but you can clearly see how it would excite the reader and stimulate the buying process to move forward.

These are just two of the powerful techniques Weatherspoon says will create a buying frenzy. To read more about his techniques, you can see the full report by clicking here.

Contact: info@bestansweringservice.info

About Best Answering Service: Best Answering Service (http://bestansweringservice.info/) offers a totally free service to businesses needing call center services by serving as the middle man proving two valuable services for both ends that it serves. First by saving the buyer time and money by providing them with a single source for finding an affordable answering service that meets their needs, and secondly by delivering qualified buyers to suppliers on a cost per referral basis.