Global Outdoor Advertising Market Report: 2015 Edition – New Report by Koncept Analytics

As per the report “Global Outdoor Advertising Market Report: 2015 Edition” by Koncept Analytics, the growth in outdoor advertising industry is driven by increasing urbanization and global economic development.
By: Koncept Analytics
 
DELHI, India - Feb. 28, 2015 - PRLog -- Digital technology has made outdoor advertising a more relevant and flexible communication channel than before, while retaining its broad reach. This structural change has caused decline in other major traditional forms of display media. The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems. Oversized digital billboards are gaining momentum because of their ability to attract audience attention. The use of digital format will ensure that outdoor advertising becomes a far more compelling route to the advertising market in 2015 and beyond.

Otherfactors providing a tailwind to the global outdoor advertising market include the rise of digital outdoor advertising formats.Outdoor advertising market is driven by structural changes in populations which are increasingly urbanized. More than half of the world's population now resides in cities and urban locations. Apart from urbanization, the world's population is also becoming increasingly mobile, with people spending a greater proportion of their time outside their homes, such as at airports, railway stations, streets, and malls. This combination of urbanization and mobility trends will provide immense opportunities for the growth of outdoor advertising.

The outdoor advertising includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven days of the week and twenty-four hours a day. The primary function of out-of-home advertising is to market the products and services on display to the customers when they are 'on the go' in public places, in-transit, waiting or in specific commercial locations. The outdoor advertising can be segmented into four main categories: billboards, street furniture, transit advertising, and alternative media.

The Global Outdoor Advertising Market Report: 2015 Edition by Koncept Analytics presents an exhaustive study of global outdoor advertising industry in global and regional marketplace. It also encompasses a number of factors encouraging the growth of the global outdoor advertising industry coupled with recent trends and challenges hindering the growth of the industry. The company profile section of the report covers detailed description of the players operating in the global outdoor advertising market along with in-depth analysis of regional competition among the major players. By deploying SPSS Inc.’s data integration and analysis capabilities, future growth prediction in terms of value of global outdoor advertising market has also been analyzed in the report.

List of Charts

Outdoor Advertising Segments
Global Advertising Industry (2012-2016E)
Global Advertising Industry by Region (2013)
Global Advertising Industry by Medium (2014E)
Global Outdoor Advertising Market (2010-2014)
Global Outdoor Advertising Expenditure by Region (2015E)
US Outdoor Advertising Market (2010-2015E)
US Advertising Expenditure by Medium (2013)
US Outdoor Advertising Expenditure by Industry (2014)
UK Outdoor Advertising Market (2010-2014)
UK Digital Outdoor Advertising Market (2009-2013)
UK Outdoor Revenue Share by Environment (2013)
Top 10 Outdoor Advertisers of UK (2014)
Top 10 Outdoor Categories of UK (2014)
Australian Outdoor Advertising Market (2010-2014)
Australian Digital Outdoor Advertising Market (2012-2014)
Australian Advertising Market by Media (2013)
Australian Outdoor Advertising Revenue by Category (2014)
New Zealand Outdoor Advertising Market (2009-2013)
New Zealand Advertising Market by Medium (2013)
Japanese Advertising Expenditure (2009-2013)
Japanese Advertising Expenditure by Medium (2013)
Japanese Advertising Expenditure by Industry (2013)
Canadian Outdoor Advertising Expenditure (2009-2013)
Global GDP (2009-2013)
Global Urban Population (2009-2013)
Global Outdoor Advertising Market Share by Company (2013)
Global Outdoor Advertising Revenue by Company (2013)
US Outdoor Advertising Market Share by Company (2013)
Canada Outdoor Advertising Market Share by Company (2014)
Revenue of JC Decaux by Business Segment (2013)
Revenue of JC Decaux by Region (2013)
Revenue and Net Income of JC Decaux (2009-2013)
Revenue of Lamar by Business Segment (2013)
Revenue and Net Income of Lamar (2009-2013)
Revenue of Clear Channel Outdoor Holding, Inc. by Segments (2014)
Revenue and Net Income of Clear Channel Outdoor Holding, Inc. (2010-2014)
Revenue of CBS Corporation by Segments (2014)
Revenue and Net Sales of CBS Corporation (2010-2014)
Global Outdoor Advertising Market Forecast (2014-2018F)

List of Tables

Dependent & Independent Variables (2010–2014)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

Note:  Purchase by Section Also Available

For more Information:

http://www.konceptanalytics.com/Researchreport/global-outdoor-advertising-market-report-2015-edition-184.aspx

Koncept Analytics

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(Business Development Manager)

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Tele: +91-120-4130959

Mobile: +91-9811715635

Mail ID – vikas@konceptanalytics.com

Koncept Analytics is a market research company. We are in the field of Market Research from last 10 Years. We do research in telecommunication, healthcare, pharmaceutical, financial services, energy, technology, real estate, logistics, food & beverages and media sectors. For more information:

http://www.konceptanalytics.com

Contact
Vikas Gupta
vikas@konceptanalytics.com
+91-9811715635
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