The Final Game - Music Video Highlights Racism in Football Following Recent Incidents

Feb. 27, 2015 - PRLog -- Yesterday Gervinho has inflatable banana thrown at him during Feyenoord-Roma game and last week shocking footage emerged that showed a group of British football fans shouting racist chants and stopping a black man from boarding the metro in Paris. These incidents coincide with the release of a new music video which has been produced to challenge racism and change people’s perceptions. Created by FMS Media, in association with Artists for Peace, The Final Game is the first in a series of Stop Racism campaign music videos and features a multitude of celebrities giving their messages of tolerance and peace.

Just last year Dani Alves, a Barcelona FC football player was racially abused during a match, when a member of the crowd threw a banana at him. The defender then picked up the fruit and ate it, kick-starting a worldwide debate about racism in football.

“It was actually that banana incident with Dani Alves which inspired the song and the story in the video,“ explains Aram Sargsyan, the co-founder of FMS Media. “Whether racism is shown to football players, fans, or random members of the public such as the man trying to board the Paris metro, it is wrong and together with Artists for Peace we aim to make the world a more tolerant place.”

The Final Game features vocals from a range of artists hailing from all over the world, such as Devon T, Rina Cervantes, OP1 and Kantana. The humorous video also features actor Ken Davitian as a main character, who is famous for big screen roles in Borat, The Artist and Meet The Spartans.

Towards the end of the powerful music video, various singers and celebrities give their messages of anti-racism, respect and peace. Stevie Wonder and Chaka Khan make an appearance, as well as Martinican singer Jocelyn Beroard who speaks against racism in French.

In light of the recent football related racist events, FMS Media are calling upon the public to make the video go viral and reach millions of views. If The Final Game proves popular then FMS Media will be able to raise funds to continue the anti-racism campaign and produce more videos.

Aram Sargsyan added, “We invite you to stand up to racism and change the world – share this video.”

To watch The Final Game on YouTube, visit: http://youtu.be/v5TA4z6oxvw



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To find out more about FMS Media, click here: http://www.fmsmedia.com

To find out more about Artists for Peace, click here: http://artistsforpeace.fr/