Frigid Temperatures - Are They Ruining Your Complexion?

GREENWOOD VILLAGE, Colo. - Feb. 26, 2015 - PRLog -- If you live in the central or eastern United States you are most likely fed up with the bone-chilling waves of freezing arctic air that have been bombarding the country.

The recent frigid weather has graced many of us with complicated commutes to and from work and a new pastime - shoveling the snow that continues to accumulate on sidewalks and driveways. Extreme cold also brings dryness to our skin, regardless of how well our homes or offices are heated. This can mean more than experiencing mild discomfort from tight, flaky knuckles and rosy red cheeks. The skin is a barrier between us and the environment. Its mission: to prevent germs and pollutants from entering our bloodstream. When skin dries out and cracks, the small cuts and bloody fissures that develop make us susceptible to infection and illness.

Preventing unwanted health repercussions means taking extra steps to keep skin moist, comfortable and healthy when temperatures plunge.

Sharon Gnatt Epel, beauty expert on women over 40 and Founder of La Ishá Natural Skin Care says there are definitely things you can do to keep your skin healthy and beautiful in spite of the weather.

“It is important to keep moisture as close to the skin as possible, so now is the time to choose an oil-based moisturizer rather than a water-based product you might use during the summer. Look for creams and salves with staying power. Those that contain natural oils like pomegranate, avocado, and olive are preferable over synthetics or oils that are known to clog pores and provoke breakouts.

Also, before going to bed, slather a heavy-duty body butter on hands and feet, then cover with socks and gloves for an intense hydrating treatment that can work small miracles overnight".

In order for moisturizers and creams to be effective, dead skin needs to be sloughed off on a regular basis. This is especially important during the winter months when dead cells can accumulate, blocking pores and preventing critical moisture from penetrating the epidermis. The sensitive skin on the face and neck is no exception: a moisture starved complexion can make you look old and tired, especially if you are over 40. Most exfoliants are intended for feet and elbows and can easily damage delicate facial skin, so look for a product designed specifically for the face like La Ishá's Orange Coconut Face Polish (http://la-isha.com/products/orange-coconut-face-polish).

La Ishá has just announced a special limited time sale to help women arm themselves with the right products against the onslaught of extreme weather. For details go to http://la-isha.com/special-promotions.

For more expert tips on winter skin care go to http://la-isha.com/skin-care-blog/how-take-care-your-skin-winter.

About La Ishá: La Ishá is an award winning line of natural & organic products designed for women over 40. It is M.D. endorsed, gluten-free, synthetic-free, cruelty-free, and vegan certified. Products are available for purchase online at www.La-Isha.com, and Amazon.com