Land Rover Discovery Sport Launch Edition Makes Its Debut

HARDEEVILLE, S.C. - Feb. 27, 2015 - PRLog -- Land Rover Hilton Head is thrilled to take a first look at the all-new Land Rover Discovery Sport Launch Edition, which debuted at Palm Springs Modernism Week 2015 on Sunday, February 15. This limited edition model is among the first 250 units in production, and made quite an impression with its unique styling and design choices. Available in model year 2016, this exciting vehicle has a MSRP of $48,975.

The Land Rover Discovery Sport has established itself as a leader in compact SUVs. Its versatile seating options and performance features make it a favorite among families and adventure-seekers alike. The Launch Edition takes this standard to the next level, by offering distinctive color palettes and styling. Available in two exclusive trims, the Yulong White Metallic exterior will accompany Ebony Grained Leather, while the Black Design Package will take a darker approach. Brushed stainless steel sport pedals, aluminum paddle shifters, and a monochrome Union Jack valve cap are additional design features.

“Automotive design is a balance between product and industrial design, and of course it has to be commercially viable. It’s about making an emotional connection with the customer and design fuels this connection,” said Gerry McGovern, Design Director and Chief Creative Officer of Land Rover. The brand also showcased additional vehicles at the event, including the Range Rover Sport and Range Rover Evoque. Land Rover North America was a sponsor of the annual festival, which highlights modern design, art, fashion, and architecture.

Land Rover Hilton Head is keeping track of this and all Land Rover innovations, and is excited to bring the latest to our customers. For more on the Land Rover Discovery Sport Launch Edition, contact our sales team at 800-578-7534.

Land Rover Hilton Head is part of the New River Auto Mall. New River Auto Mall, LLC owns 8 dealerships featuring 14 franchises, including Audi, Chrysler, Dodge, Hyundai, Infiniti, Jeep, Jaguar, Land Rover, Mazda, Nissan, Porsche, Ram, Subaru, and Volkswagen. In addition to vehicle sales, the New River Auto Mall features a state-of-the-art Vehicle Remanufacturing Center that provides car and truck collision repair and paint for all brands including aluminum body vehicles. The company also opened the New River Wellness Institute, a full-service physical therapy and fitness facility. New River Auto Mall, LLC owns NRAM Insurance, an Allstate Insurance Agency that has become an industry leader in only a few short months. The New River Auto Mall Insurance Agency has also opened offices at Jaguar Columbia and Land Rover Columbia. The New River Auto Mall is located on Highway 278, 4 minutes east of I-95 at exit 8. You can find the mall online at http://www.newriverautomall.com/.

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