Women in the Pet Industry Network Welcomes Kelly K. Ison, Founder|CEO, of The SMARTCOOKEE Company

Feb. 26, 2015 - PRLog -- SUMMARY: Local business woman, Kelly K. Ison joined national networking group for women working in expanding pet industry.

Media Contact:
Shawna Schuh
503-970-5774
shawna@WomenInThePetIndustry.com

Women in the Pet Industry Network Welcomes Kelly K. Ison, Founder | CEO, of The SMARTCOOKEE Company

Sarasota, Florida (February 26, 2015) –Women in the Pet Industry Network (http://www.womeninthepetindustry.com/) (WIPIN), a leading organization focused on women entrepreneurs in the ever-growing pet industry, welcomes Kelly Ison to its membership. Kelly is Founder | CEO of The SMARTCOOKEE Company (http://www.smartcookee.com/) also known as SMARTCOOKEE® located in Sarasota Florida, which offer treats of healthy all natural, organic ingredients infused with chia seed for dogs.

According to the American Pet Products Association, there are more than 82.5 millionpet owners, and this is expected to rise to 92 million by 2018.Even in uncertain economic times, the rate of spending on pets did not falter but continued to grow. The IBIS World Industry Report shows that for 2008-2013, the pet industry grew 3.4 percent annually.That number is expected to reach and stay at 4 percent a year through 2018.

The total of pet industry expenditures for 2013 is estimated at $55.53 billion, up from $43.2 billion spent in 2008. More and more services – all-natural and organic foods, daycare, pet sitting, and pet fashion accessories – are being provided to help pet owners take the best care of their animals.Over the next five years, the majority of new pet owners is expected to be a combination of single-person households and members of the aging population.

“Our network continues to grow with the addition of talented entrepreneurs such as Kelly Ison,” said Shawna Schuh, Certified Speaking Professional and President of WIPIN. “Each member brings a unique perspective and adds to our exchange of ideas, information and contacts. Our members hail from companies focused on everything from puppy products to wildlife sanctuaries. Ours is a network of movers and shakers across multiple fields within the pet industry. As members of WIPIN, women from all over the United States and Canada can connect as if they were at a business lunch,” added Schuh.

“I look forward to many opportunities to connect with women across so many pet industry categories,” explained Kelly Ison, Founder | CEO of The SMARTCOOKEE Company. “We all strive to raise the level of professionalism in the industry and to capitalize on its growth. WIPIN enables that through its network, educational events and membership benefits.”

About Kelly Ison
Kelly K. Ison, President and CEO, is the inspiration behind the idea, along with husband and co-founder, Robert, and their much-loved West Highland “Westie” Terrier, Abbey. They wanted to treat smart.  So, they decided to produce a treat for dogs with a special emphasis on health and nutrition.Since SMARTCOOKEE launched their unique dog treats they won Tampa Bays ‘Best New Business’ and with widespread interest from the media, it wasn’t long before a national syndicated show The List said, “SMARTCOOKEE is hottest thing of 2014,” and become known as one of the top brands of dog treats in the US.

Dogs deserve special treats, and what could be better than a SMARTCOOKEE Dog Treat, #TreatSmart the pet treat that beats all others. Not only are they fun but it’s nutritious and specially formulated to be healthy for your pooch. Our recipes are low in calorie, and have natural features, such as wheat, corn and soy free, and gluten free. 100% Sourced and Made in USA.

The uniqueness of the product is in the Chia Seed, and “no frills” –It’s about simplicity. From farm to dog, it’s a simple product line with limited ingredients, and easy to read labels. We make everything fun and easier for the customer, even the product names are fun. The PB’N Jelly Time a memory from your childhood—it’s very self-explanatory and that’s what people appreciate. The consumer who chooses our product is interested in providing their dog distinctive care that is the same they would provide at home. Premium service and unique products are what we have to offer. You can reach Kelly at kelly.ison@smartcookee.com. Her business website is http://www.smartcookee.com/

About Women in the Pet Industry Network
Established in 2010, WIPIN is headquartered near Portland, Ore., and currently serves a membership base ofwomen entrepreneurs worldwide. WIPIN members come from all categories within the pet industry, from groomers and veterinarians to pet sitters and pet boutiques. WIPIN is affiliated with Black Dog Education.

WIPIN membership benefits include: discounted registration to the annual WIPIN conference; regular business articles and promotional tips via email; access to semi-annual Top Women in the Pet Industry Biz Books; custom member pages on the WIPIN website; inclusion on a members’ list for WIPIN networking; the Pet Industry Buzz e-zine that spotlights members to an audience of thousands of pet professionals and shares video lessons that can positively impact business growth; caring telephone support from real people with real pets; unlimited access to other pet professionals for information and partnerships; discounts on products and services; and monthly educational sessions by phone or web on marketing, social media and other pertinent business-building topics.

In addition to leading WIPIN, Schuh is founder and channel host on Pet Industry TV (http://www.petindustrytv.com/). She is also a Master NLP Practitioner and Executive Coach with more than 20 years of experience helping professionals experience profound insights about themselves and their businesses.

For more information, please visit www.womeninthepetindustry.com, or contact Schuh at 503-970-5774 or hawna@womeninthepetindustry.com.

NOTE TO EDITOR: PHOTO ATTACHED. [Caption: Kelly K. Ison, Founder| CEO,The SMARTCOOKEE Company (http://www.smartcookee.com) has joined Women in the Pet Industry Network.]