Landmark Real Estate Industry Guide to Securing Listings: Creating Real Estate Connections

RUMSON, N.J. - Feb. 26, 2015 - PRLog -- Creating Real Estate Connections, which includes over 500 years of combined and forward-thinking Real Estate strategies from 24 co-authors, was announced today by the book’s primary authors Allan Dalton and Gee Dunsten.

Dalton, former CEO of Realtor.com, and Dunsten, past president of CRS, teamed up with a veritable “Who's Who” of prodigious Real Estate Listing/Marketing-side Superstars to produce the definitive work on what is required to exponentially increase one's listing/marketing results through proven niche and overall community marketing strategies.

Among the "listing luminaries" featured in Creating Real Estate Connections are Industry icons: Russell Shaw, Valerie Fitzgerald, Julie Vanderblue, Jack Cotton, Alexis Bolin, and Brandon Brittingham – all of whom are ranked among a handful of top producers in their respective states.

Creating Real Estate Connections chapters include best practices relating to the following niche markets – specifically, how to effectively serve: luxury real estate, out-of-state buyers and sellers, for-sale-by-owner and expired property niche markets, gated communities, distressed properties, second and seasonal homes – along with how to create Real Estate connections with seniors, military families, builders, developers, local merchants, civic groups, as well as how to create effective community websites and videos. The book also features how to create an effective community marketing business plan, while rating and ranking Industry-wide Real Estate coaches.

Anchoring the book’s compelling and original content are the chapters provided by Dalton and Dunsten themselves. Dunsten shares personal accounts on how he has created over 3,000 Real Estate transactions throughout his career, while Dalton shares the marketing principals and strategies he employed to grow his Real Estate brokerage to 60 offices and to reconstruct several national Real Estate brands... including Realtor.com.

In describing the book’s premise, Dalton (honored by the National Association of Realtors® as one of the Industry's 25 most influential thought leaders) remarked, "The Real Estate Industry has partially conceded the first point of contact on the buying side to online portals. Creating Real Estate Connections will help ensure that local Realtors® relentlessly remain as the first point of contact with local homesellers and significantly increase their listing/marketing-side success."

Creating Real Estate Connections (a book dedicated to the National Association of Realtors® and a select group of Industry leaders) can be ordered by visiting: www.CreatingRealEstateConnections.com