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Follow on Google News | From Safety Helmets To Virtual Reality Glasses - Innovative Corrugated Is The Material Of FutureDigital printing technology is not only transforming corrugated packaging into an eye-catching shelf ready packaging solution for retailers but this flexible material is also capturing the imagination of entrepreneurs.
By: CPi Corrugated The material has been engineered into a cycling safety helmet launched by a designer as a sustainable alternative to polystyrene. With a design that mimics the woodpecker, corrugated’s ‘tiny little airbags’ absorb the energy of a collision preventing the helmet from cracking. The design has been tested to European standards and when compared to standard polystyrene, the results are impressive. This new safety helmet is a striking example of the practical applications that are being developed for corrugated to create new business opportunities – such as the new polling booths (2) that were trialled in Cornwall during the 2014 European elections. Cornwall decided to follow the lead of the USA and Australia in using cardboard booths for voters because they were more affordable and reduced the costs of storage, transport, cleaning and repairs compared to wooden booths. In addition to getting the vote in Cornwall, corrugated is proving popular with children in Japan where a designer, renowned for manufacturing playthings and toys from corrugated cardboard, created an amusement park in a local shopping area, turning boxes into a car, tank, castle and a truck. Whether amusing small children or adopting the latest digital technology for packaging such as smartphone apps, QR codes and augmented reality, corrugated cardboard’s versatility is being recognised outside its more traditional markets. For instance, Google has produced a DIY virtual reality headset made entirely of cardboard (3), embedded with two lenses to give the viewer an immersive 3D experience when a smartphone is placed in front of the device. Other novel uses for corrugated include refoldable furniture that is lightweight and recyclable, and recycled corrugated boxes used to make eco-cradles for sleeping babies. It has even been used on occasion by an Italian football club which, due to low attendances, placed cardboard cutouts of spectators in its stadium to make the ground appear fuller. The Confederation of Paper Industries’ (CPI) Director of Packaging Affairs, Andy Barnetson, said: “Corrugated’ CPI (http://www.paper.org.uk/ END (1) http://www.bbc.co.uk/ (2) http://www.bbc.co.uk/ (3) http://www.bbc.co.uk/ End
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