New Vision; New Focus; New Name

Feb. 25, 2015 - PRLog -- The International Christian Cycling Club (IC3) has enjoyed a rich history that the Lord has blessed with growth and opportunities to serve him. But, what started  28 years ago as a small club of cyclists wanting to fellowship and serve, has grown to a significant international presence. As such, we now find ourselves needing a clearer focus on how God can use us to fulfill our mission statement.

Thus, it is with great excitement that we announce an update to three elements of our branding.

First, simplifying our name to ChristianCycling clearly promotes ourselves as a Christ focused ministry — and puts Him first.

To strengthen this name, a new logo will freshen our look, while retaining our history.  The image of the cross of Christ represents the center of all that we do, and is surrounded by the familiar “cog” logo that represents our full organization and mission field, using the same familiar color pallet which have served us well for many years.

The final update is the adoption of a slogan that, in clear, simplified words, gets to the heart of what we are all about: “Building the Body through cycling.”

It was through focused prayer and reflection that the IC3 Executive Board has been given the vision to clarify our ministry. We feel called to not only maintain our focus on Him, His will and building His kingdom, but also enhance that focus.  We are confident that the new vision unifies and simplifies our ministry; maintaining recognition of the existing ministry while able to accommodate growth in the future. This new branding initiative is in step with our desire is to project the image of what we really are: a ministry, centered on Jesus and serving people.

We look forward to seeing how God will use these exciting updates to change lives for Him.

For more information check us out at http://ChristianCycling.com