Taking the Pain out of the Payment: Beyond the Arc Expert Hosting Session at BAI Payments Connect

BERKELEY, Calif. - Feb. 24, 2015 - PRLog -- What: While advances in technology have led to a significant spike in new payment methods, the success of a given offering within today’s financial industry depends much more heavily on the customer experience that the specific capabilities of the product. To maintain consumer appeal, today’s banks must shift focus from the internal impact of implementing new payments technology to the potential effect on customer experience.

How do you take the payment out of commerce, so the payment itself isn’t a painful experience? Companies have done this -- witness Uber and Starbucks. Chipotle, other QRSs and a few retailers allow customers to place an order – and the payment “happens”. Is there a lesson for financial institutions and their products?

Who: Steven Ramirez, CEO of Beyond the Arc, will host the session, “Taking the Pain out of the Payment” during this year’s BAI Payments Connect conference. During this session, Ramirez will provide detailed guidance on how banking organizations can utilize new payments technologies to simplify the payment process and increase customer satisfaction and loyalty.

Key points to be discussed include:
·         Understanding common payment obstacles
·         Evaluating how innovators are addressing these concerns
·         A deep dive into one innovative payment product to see how it is done
·         Complications that keep FIs from removing payments pain as effectively as nimble competitors
·         Embracing third party distributors

When: Mon., March 2, 2015, 2:45 p.m. – 3:45 p.m. MT

Where: BAI Payments Connect 2015
         Phoenix Convention Center
         100 N. Third Street
         Phoenix, AZ 85004

Contact: To schedule an interview with Ramirez before or during the show, or to request written articles, please contact:
David Jones at 678-781-7238 OR
Stephen Sprayberry at 678-781-7207

About Beyond the Arc
Berkeley, Calif.-based Beyond the Arc serves as a partner to financial services clients that seek to differentiate themselves in the marketplace by improving customer experience or deploying data science and analytics. The company’s social media data mining helps clients improve their customer experience across products, channels and touch points. For more information about Beyond the Arc and its solutions visit www.beyondthearc.com or call 1-877-676-3743. Insights on social media, financial services and more are shared on their blog (http://beyondthearc.com/blog), or follow them on Twitter at @beyondthearc (https://twitter.com/beyondthearc).

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