Boldwerks Launches GlobaFone into 2015 with Bold New Website

PORTSMOUTH, N.H. - Feb. 23, 2015 - PRLog -- Boldwerks (http://www.boldwerks.com), a premier creative marketing firm known for their fresh, innovative style, announced today their partnership with GlobaFone, with the launch of the company’s new website (http://www.globafone.com). Headquartered in Portsmouth, GlobaFone is a leading provider of satellite phones and remote data solutions to a broad range of users including government, military, maritime, and private individuals.

The decision to develop a new site grew out of a mounting concern over the negative impacts the old site was having on their business. “It was becoming more and more evident that we were losing visibility on the web,” said GlobaFone CEO, Lou Altman. “The old site was stale and not generating the kind of results we needed. In addition, we wanted a site with a shopping cart so that we could take advantage of on-line sales.”

After researching other design firms, the company made the decision to meet with Boldwerks’ Creative Director Matthias Roberge to discuss the goals of the project.

“It was clear that one of the challenges for this site would be to find a way to streamline the vast amount of information that existed on their previous site,” said Roberge. “GlobaFone has a tremendous amount of products and services, and while this is one of their greatest assets when it comes to providing solutions to their clients, it was an Achilles heel when trying to make all this information easily accessible to customers via the web.”

Boldwerks developed a custom content management site that features increased visual appeal, fully responsive mobile compatibility, ecommerce capabilities, and dedicated pages for each product category.

Asked about his impression of the finished product, Mr. Altman remarked, “The look and layout are great. The site really pops, and it’s a lot easier to navigate.”

The feedback from end-users has been equally positive. “Government personnel are not usually ones to pay a lot of compliments,” said Altman, “but numerous customers have already responded that they love the new site. To me, that’s pretty telling.”

With the new site up and running, the company is looking forward to benefiting from online sales, (a profit stream unsupported by their old site) and increased brand recognition.

“We are looking forward to a great 2015, and this is exactly the jump start we needed,” said Altman. “We are really excited about the future.”

Boldwerks is a boutique creative marketing firm in historic Portsmouth, NH. Recipient of the “Certificate of Excellence” from the American Graphic Design Awards, and countless other recognitions, they are known for their bold, creative design and fresh, innovative marketing strategies.