MC Companies Go Within to Scale Disruptive Apartment Marketing

SCOTTSDALE, Ariz. - Feb. 17, 2015 - PRLog -- MC Residential knew they were onto something with their Go Solo Lease Tour Process, but to Scale the Innovation across seven regions and nearly 8,000 Apartment Units, they looked within. When people who work together share the right skills and the right motivation, coordinated (and often complex) action can unfold rapidly and with few errors. When it comes to scaling, this happens when an organization is packed with people who embrace and act on a shared mindset.

“Our challenge as we rolled out our MCLife Brand, which included Extended Leasing Hours, Centralized Leasing and Go Solo Tours, was Busyness, the drug of the 21st century,” says Eric Brown, Vice President of Marketing at MC Companies.

    Busyness happens when we react to what’s in front of us, without stopping to consider if it matters or not.

    We get caught up in the urgency of the moment, soon it becomes a habit and before we know it we end up busy.

    We become trapped in the urgent.

    Managers fall into the busyness habit when they allow weeks and months drift by, drifting from activity to activity without stopping to consider if what they’re doing is making any difference.

“As our organization grows larger and older, and the footprint of a program expands, and as the consequences of past actions accumulate, once useful but now unnecessary roles, rules, rituals, red tape, products, and services build up like barnacles on a ship. We have had to make way for excellence to spread, these sources of unnecessary friction had to be removed,” says Lesley Brice President of MC Residential.

An internal group formed and grew naturally at MC to foster and champion the spread of these new processes to create peer-to-peer training and implementation. Amazing things are happening at MC.

About MC Companies:

MC Companies http://www.mccompanies.com is a real estate investment, development, construction, and management company specializing in the multifamily properties and commercial markets. MC Companies has completed over $500 million in multi-family and commercial value-added transactions since 1985.

MC Residential uses the MCLife.com Brand to marketing their nearly 8,000 Unit Apartment Portfolio across seven regions in the Southwest.