Naomi & Nicole® Introduces Its New Leg Comfort Shapewear Collection

NEW YORK - Feb. 17, 2015 - PRLog -- Naomi & Nicole® has announced the introduction of a new firm-control shapewear collection to the intimate-apparel marketplace. This group delivers shaping results while eliminating a common set of problems for shapewear customers – the pinching, binding, and irritation of the hips and upper thighs caused by tight leg elastics and poor overall design.  Made without traditional elastics, the leg panels of these shapers will comfortably accommodate every move you’ll make throughout your busy day.

The Leg Comfort shapewear collection also features the technological innovation that customers have come to expect from Naomi & Nicole® - the patented Wonderful Edge® silicone finish. It prevents each of these garments’ leg openings from riding and rolling up. It’s applied directly to the fabric, without the need for seams or elastics.  And, since it consists of many distinct rows of silicone that stretch with the fabric, rather than just a single, rigid band, the Wonderful Edge® is surprisingly breathable, cool, and comfortable.

This collection consists of the following two, incredibly comfortable and highly functional styles: the Waistline Brief (Style 7044), which targets the tummy; and the Hi-Waist Brief (Style 7045), which rests between the underbust and hips, prevents muffin top, and features a no-slip back.

The Leg Comfort shapewear collection can be found at select Kohl’s® and Macy’s locations, as well as HerRoom.com and CupidIntimates.com.

About Naomi & Nicole®

Naomi & Nicole® (http://www.cupidintimates.com/naomi-nicole), first introduced in 2002, is a brand of women’s intimate apparel made by Cupid Intimates that’s comfortable, functional, and innovatively designed.  Its diverse lines of shapewear incorporate great fabrics, cutting-edge product features, and updated looks at affordable prices for the contemporary customer.

Naomi & Nicole® shapewear offers light, Amazing Light®, Comfortable Firm®, firm, and extra firm control through silhouettes made for the upper torso, lower body, and complete figure.  Most styles feature revolutionary Wonderful Edge®, Wonderful Panel®, and/or Wonderful Seam® technology that deliver stitch-free smoothness, unrivaled comfort, fit adjustability, garment stability, and targeted shaping results.  Some styles incorporate Back Magic™ - an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each shaper doesn’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support.

Naomi & Nicole® intimates can be found at a variety of retailers throughout the United States including Belk®, Bergner’s®, Bon-Ton®, Boscov’s, Boston Store®, Carson’s®, Elder-Beerman®, Herberger’s®, Kohl’s®, Macy’s, and Younkers®.  They’re also available through the websites of most of these stores, as well as from NaomiandNicole.com, HerRoom.com, and JCPenney.com.  Naomi & Nicole® shapewear can also be found at Hudson’s Bay in Canada, and is distributed in various countries across the globe.