Wine bottles from Bormioli Rocco: Because packaging matters

Feb. 17, 2015 - PRLog -- What differs one wine from another and what are the characteristics that influence the consumers' decision to buy a product or not? Organoleptic characteristics and brand reputation are certainly two crucial factors, but also the way the product is presented is very important.Especially when the wine is new on the market or the producer doesn't have a big marketing budget, the packaging and label are of great importance.

Packaging is often referred to as a "silent salesman" that tells the potential consumers about the characteristics of the product. The concept is clear but what does that mean in practice? Well, if you want your product to stand out on the shelves it is first of all important to chose a high quality wine bottle. This means high quality glass and an elegant design. Next you have to chose the cork. Of course this depends a bit on the specific product but even with new, more practical and „cleaner“ corks and closures around people still seem to associate a classic engraved cork with quality. The last step is designing a label that catches the eye for the bottle front and a label with a nice description for the back.

Saving on these three parts on the packaging can actually cost you business. So, if you are looking for a supplier of high quality wine bottles we recommend you to chose an expert. Take for example a look at the online catalog by Bormioli Rocco. The Italian manufacturer offers a wide range of wine bottles in different sizes, designs and colors.

Download also the complete catalog in pdf.

More information:

http://www.bormioliroccopackaging.com/en/food-beverage/wi...