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Follow on Google News | Norwegian-based Kari Traa Launches in North AmericaEuropean leader in women’s active apparel expanding to US, retail availability slated for fall / winter 2015
By: Kari Traa Kari Traa, a world champion athlete who ruled the throne of women’s freestyle skiing and won the Olympic Gold Medal in Salt Lake City, founded the company in 2002. During her storied career, Kari was often found knitting colorful beanies for friends and colleagues and her designs became an instant hit. Today, Kari Traa is Scandinavia’ As sales of women’s activewear soars and women’s participation in snow sports rises, Kari Traa is eager to introduce its bold and high-quality product line to a new base of active consumers in the US. “We believe we have a relevant and compelling story that is missing in the American market,” said Sissel Himle, Marketing Manager for Kari Traa. “While the product line is the pinnacle of performance and quality, the brand culture is all about having fun and being playful. Our bold, creative styles are designed to make women feel and look great no matter what activity they’re doing. We’re less about ‘hard-charging performance’ For its Fall/Winter 2015 debut in North America, Kari Traa will focus on its base layer line including the award-winning series, Svala (http://www.karitraa.com/ Fresh off of the SIA (http://siasnowshow.snowsports.org/ Sales inquiries should be directed to North American General Manager Henrik Lumholdt (http://www.bizjournals.com/ About Kari Traa Before founding the clothing company that bears her name, Kari Traa was a freestyle skier who mastered moguls for a living. Today, Kari Traa is Scandinavia’ End
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