Christopher Hendley Joins Lanier Islands as Director of Special Events & Promotions

Award-Winning Georgia Lakeside Resort Adds Seasoned Marketing Veteran to its Growing Team
By: Lake Lanier Islands Resort
 
 
Chris Hendley - Lanier Islands New Director of Special Events & Promotions
Chris Hendley - Lanier Islands New Director of Special Events & Promotions
BUFORD, Ga. - Feb. 10, 2015 - PRLog -- Earlier this month, Lanier Islands announced the addition of Christopher Hendley to its marketing department. With a resume that boasts more than a decade and a half of service to such recognizable organizations as the Atlanta Convention & Visitors Bureau, Georgia Force Arena Football League, The Arena at Gwinnett Center, and Philips Arena, Hendley is well-poised to prove a game-changer for the Southern resort. In his capacity as Director of Special Events & Promotions for Lanier Islands, he will be responsible for bringing the same supreme level of quality to returning events and promotions, while building new opportunities designed to attract foodies, music fans and families throughout the Southeast to the lakeside destination.

“I’m really excited about working with this talented group of folks and learning all about the resort industry,” said Hendley. “I believe that my experience with the Arena at Gwinnett Center – which afforded me the opportunity to build relationships with a wide variety of TV, radio and print partners to grow the brand, as well as agents and promoters to bring events to the facility – will prove invaluable in my new capacity as Director of Special Events & Promotions for the Islands. They already do an amazing job with many of the events they currently have in place, such as their Full Moon Parties at Sunset Cove and their Fourth of July Celebration, which drew more than 11,000 guests last year. In addition to continuing those traditions, I will be focused on creating an atmosphere where people from throughout the region – including Alabama, Tennessee and the Carolinas – are drawn here through ‘travel-worthy’ events.”

While Lanier Islands’ popularity continues to grow, Hendley still believes it’s one of Atlanta’s best kept secrets. He sees great potential in future festivals and music-centered events, and looks forward to expanding the Islands’ renowned Full Moon Parties – which run seasonally on Saturday nights near the advent of the full moon – even further in 2015. His first introduction to the Islands occurred in 2007 in a consultation role. During his return to the Islands to interview for the Director’s position he now holds, he was completely blown away by the transformation the lakeside resort had undergone – from the infrastructure and the accommodations to LanierWorld and the golf course. Now that he’s onboard, he is equally amazed by the passion and dedication of the Lanier Islands’ team to making the resort a premier destination.

“This is not the first time we’ve had the opportunity to work with Chris,” shared Mike Williams, Lanier Islands’ CEO. “He was the Executive Director of Ticket Sales for the Georgia Force during the time that my father – Virgil – owned the arena football team. We are proud to welcome him back into the fold, and know he will bring that same level of enthusiasm and incredible work ethic to his role here. As a hospitality newcomer, I have no doubt that he will bring a fresh perspective to the Islands – along with a wealth of experience in event planning and brand growth.”

Hendley has always been dedicated to service to the community. He is a Founding member and previous President of Right To Hike, Inc. – a non-profit organization founded in memory of Meredith Emerson and committed to creating safety awareness for hikers and outdoor enthusiasts, and has served on the Hercules Council of the Dobbins Air Force Reserve Base Advisory Board, as well as the Gwinnett Technical College Sports Marketing Advisory Board. When not hard at work at the Islands, Hendley plans to spend a great deal of time on the lake. His wife, Leslie, is an avid paddle boarder, while he prefers to kayak.

Companies, organizations and talent agencies that are interested in partnering with Lanier Islands for upcoming special events and promotions during the course of 2015 are invited to contact Mr. Hendley by calling 770-945-8787 or e-mailing chendley@LanierIslands.com.

About Lanier Islands: Nestled on the southern-most shoreline of Lake Sidney Lanier at the foothills of the scenic Blue Ridge Mountains lies the truly distinctive Lanier Islands. Situated less than 45 miles from downtown Atlanta on 1,500 pristine acres of forests, meadows and beaches, this luxury resort is quickly growing in size, scope and reputation as one of the Southeast’s leading lakeside retreats. As the resort’s crown jewel, Lake Lanier is one of the United States’ most popular man-made lakes, encompassing 38,000 miles of surface area and 690 miles of shoreline in Northeast Georgia. Legacy Lodge and Legacy Villas enhance the resort’s broad assortment of accommodation choices and meeting sites – making it the ideal choice for corporate meetings and company retreats. Popular excursions like fun in the sun at the boardwalk-themed LanierWorld, zip lining through the trees with Lake Lanier Canopy Tours, horseback riding on a lakeside trail from the Equestrian Center, and renting a boat and ski equipment from Harbor Landing make the resort a terrific choice for families vacationing or “staycationing” in the South. Tranquility – the Spa and the picturesque 18-hole Lanier Islands Legacy Golf Course are major draws for visitors looking to relax or play, and with more than 20 wedding venues to choose from, the Resort is rapidly gaining favor with brides- and grooms-to-be as a highly sought-after Destination Wedding site.

Lanier Islands is steadily securing a solid standing for their unique vision of the future of this luxury retreat, their unswerving dedication to the comfort and enjoyment of their guests, and their signature brand of Southern Hospitality. In 2014, the Resort was awarded with a TripAdvisor Certificate of Excellence and became a member of the highly esteemed Southern Living Hotel Collection. For more information, schedule a tee time, learn package details or make reservations, call (770) 945-8787 or visit Lanier Islands’ website at www.lanierislands.com.

Contact
Kasie Bolling/Out of Her Mind, LLC
***@outofhermindfreelance.com
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Source:Lake Lanier Islands Resort
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Tags:Chris Hendley, Lanier Islands, Special Events & Promotions, Resorts GA, Lake Lanier
Industry:Hotels, Travel
Location:Buford - Georgia - United States
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