Yieldex Analytics Adds Viewability Forecasting for Publishers

NEW YORK - Feb. 10, 2015 - PRLog -- With advertisers increasing their use of viewable impressions as a primary metric for advertiser campaigns,Yieldex Analytics (http://www.yieldex.com/) now allows publishers to forecast viewable inventory. Yieldex, the leading provider of ad forecasting, analytics, and cutting-edge trading tools for advertisers and publishers, announced that Weather.com would be one of the first publishers using the new viewability analytics feature.

“Premium publishers are telling us that they are signing more deals that require them to deliver on viewable impressions,” said Andy Nibley, CEO, Yieldex. “This new feature makes Yieldex Analytics the only platform that allows publishers to forecast viewable impressions so they can confidently deliver on their promise to their advertisers.”

According to Nibley, Yieldex Analytics now allows forecasting and reporting on:

·        Available viewable impressions

·        Viewable impression capacity

·        Delivered viewable impressions

·        Viewable rate

·        Viewable cost-per-thousand (vCPM)

Publishers can use the new capabilities to:

·        Respond to buyer RFPs that require billing or reporting based on viewable impressions;

·        Audit their entire website, specific sections or specific pages to facilitate a redesign and boost the total viewable percentage;

·        Track order and line performance in the context of viewable impressions.

"To manage and navigate through complexities and challenges of viewability, we plan to advance our forecasting capabilities by leveraging Yieldex Analytics,” said Julie Nam, VP, Digital Yield & Ad Ops. “Yieldex has incorporated a new feature that allows our Yield Management team to gain deeper insights into viewable impressions available and revenue impact enabling us to make more informed decisions on campaign budgeting and pricing."

About Yieldex

Yieldex is the leading provider of digital ad forecasting, analytic pricing and trading tools for publishers and advertisers. The world’s most successful publishers rely on Yieldex Analytics for forward-looking insights that help them save time, close more deals and increase revenue. Both advertisers and publishers use Yieldex’s programmatic marketplace, YieldexDirect, to buy and sell targeted, guaranteed inventory in one convenient location. Leading media companies such as The New York Times, Scripps, CBS, Comcast, Viacom, ESPN, Fox, The Wall Street Journal, Pandora, The Weather Channel, and dozens of others use Yieldex to get more value from their digital advertising strategies.