TRIBUS Launches LoveLiving.in Targeted Digital Advertising Program

CHICAGO - Feb. 10, 2015 - PRLog -- TRIBUS is proud to announce its innovative and unique approach to targeted digital advertising through a brand new product offering - LoveLiving.in, which works to connect real estate agents and brokerages to a relevant and ready-to-act demographic. TRIBUS’ unique approach to digital advertising enables agents to obtain more visibility and better targeting of potential clients by focusing ad dollars on those most likely to buy or sell in the near future. These ads are spread across a multitude of markets and websites, with the potential to show up on industry sites like Zillow, Trulia and REALTOR.com among many more non-real estate websites.

Through the acquisition of ad space on 98 percent of the top one million websites on the Internet that feature ads, TRIBUS is able to offer unique and custom advertising opportunities for agents and brokerages that showcase their search and brand to a targeted range of prospective clients. Features such as ZIP code customization enable agents to zero in on the vital markets where they do business, while strategically designed ads utilize targeted copy and vivid imagery to appeal to and engage prospects. TRIBUS can also offer ZIP code exclusivity for agents wanting command of their chosen markets.

The program is a culmination of the innovative product offerings TRIBUS has developed over the last year. Engaged visitors who click on LoveLiving.in ads are directed to an expertly designed property search site that enables users to peruse listings along with their spouse, friends and loved ones using collaborative search. After a few property views, prospects are asked to register their contact information, which is delivered directly to the agent’s email inbox.

Perhaps the most exciting aspect of LoveLiving.in is the range of methods in which the ads connect with potential home buyers. Using big data sources, TRIBUS has been able to determine a number of actions homebuyers make on the Internet prior to engaging in the purchase cycle, which inform the occurrence of the ad for certain demographics.

“My philosophy was: Why have agents advertise on just one site when they can advertise on a variety of sites specifically targeted at their key client demographic,” says Eric Stegemann, director of strategy at TRIBUS. “Through our work with tens of thousands of leads in the past six years, we have identified individuals who are most likely to buy or sell based upon their online behavior.”

Veering away from other agency’s models for digital advertising, TRIBUS offers agents a method for diversifying their ad spend without the added cost of software and management fees.

About TRIBUS

Founded in 2009, TRIBUS provides a suite of integrated products and services created to make the lives of real estate brokerages and top-performing agents not only easier, but also more productive and efficient.

Through fully custom websites, CRM tools and a suite of marketing and concierge services, TRIBUS assists clients turn more leads into sales, enhance brand identity and build lasting relationships with past, current and prospective clients. Headquartered in Chicago, TRIBUS serves over 7,500 brokerage and agent clients throughout 33 states and Canada.

TRIBUS most recently announced its acquisition of Displet - an IDX and VOW company that offers 100 percent responsive design, endless API integration and WordPress capabilities. The announcement marks the company’s dedication to providing a fully-integrated suite of high-quality services to its clients.