Las Vegas video production company produces Real Estate Reality-Style marketing

LAS VEGAS - Feb. 9, 2015 - PRLog -- IRONSIGHT Media (http://www.ironsightmedia.com) is pleased to annouce a new series of web-based reality-style programming featuring local real estate team, The Radcliffe Group (http://www.DaveRadcliffeVegas.com).

Although the combination of video marketing and real estate is not new to the local Las Vegas market, the format change is what is important to note.  Instead of typical, 'talking head' promotional work, Radcliffe reached out to the local production company with a different vision in mind: to entertain as well as inform.

"So many of our fellow professionals advertise to the public, and I felt like I wanted to make a difference, to be different in the way I promoted our city and our industry,' says Radcliffe.

The idea was a novel one: engage with local businesses and report on how they affected their local community. Although they created a list of multiple organizations to highlight, the first choice seemed clear: a beloved local restaurant with a loyal following.

http://youtu.be/SB9IXizGkpQ




Creative Director Hans Heinen worked closely with Radcliffe to hone the vision for the project.

"The point is to be genuine and showcase the business, the role it plays in the community and how it realtes to real estate in general. At the same time, we want to create propgramming that is fun, effective and something you might actually watch more than once" says Heinen.

View counts on Radcliffe's Youtube channel have skyrocketed since the production was aired several weeks ago. Moving forward, both companies plan to showcase more businesses and more organizations in Las Vegas.