Volpa Appointed to Spin Cycletta Forward

PERTH, Scotland - Feb. 6, 2015 - PRLog -- Human Race, the UK’s largest mass participation events organiser, has appointed Volpa to head up the marketing and public relations brief that will drive the expansion of their Macmillan Cycletta Series of women-only cycling events that are expected to welcome over 5000 female participants across the country in 2015.

Volpa has managed the regional PR for the event in Scotland since it launched in 2013, and brings its wealth of knowledge of mass participation cycling to the role, as well as multi-award winning event marketing calibre as the only Scottish agency to have won the Scottish Event Awards for marketing strategy twice.

Cycletta launched in 2012 and was the UK’s first women-only mass participation cycling event. Since it launched over 10,000 women have taken part in a Cycletta series event at locations across the country. With growth in women’s cycling growing in momentum, and demand for more challenging sportives becoming apparent, Cycletta has extended its distances to 150km this year across a number of their events to accommodate demand.

Dan Lipman, Marketing Director of Human Race commented:

“We are really pleased to have Volpa on board and working alongside the Macmillan Cycletta Series. We are hoping to have another very successful year of growth in 2015, extending the reach of our series of events and getting more women cycling than ever before.”

Tricia Fox, Managing Director of Volpa commented:

“We are really looking forward to working with the team at Human Race and in developing the Macmillan Cycletta Series. This is an incredibly exciting time for women’s cycling in the UK, following on from our successes at London 2012 and again in Glasgow last year, cycling has really stepped up a gear and is more popular than ever. We are looking to bring our expertise in event marketing and experience in mass participation cycling to bear on growing this Series of events and firmly establishing it as the ‘must do’ cycling event for all women cyclists in the UK.”

Volpa’s event credentials include The Enchanted Forest which attracts over 46,000 visitors every year, Etape Caledonia which sells out 5000 places in less than 48 hours and the Blair Castle Highland Gathering which attracts thousands of spectators and participants every year. Cycletta is one of several new contract wins for Volpa in recent months and adds to a growing stable of clients for the agency.

ENDS

For more information on Volpa please contact Tricia Fox on 07989 955039 or t.fox@volpa.co.uk