Don’t underestimate the power of e-commerce

GURGAON, India - Feb. 6, 2015 - PRLog -- The Indian e-commerce segment will hit the $32 billion mark by 2020, estimated Technopak.
E-commerce is a window of opportunity whose shade one can’t pull down. The offline players have realized this and are now planning to board this bus. FabFurnish.com (http://www.fabfurnish.com/), India’s leading online home store recently tied up with Hometown and @home by Nilkamal, two of the biggest offline organized players in the home segment.

HomeTown has enlisted more than 500 products on the website while @Home has listed over 300+ products. Both the brands which have a presence in over 15+ cities will be able to expand their presence to PAN India through this marketplace tie-up. The revenues generated through the online medium are expected to scale up owing to the wide audience access that this medium provides. Growing in a similar manner is difficult through offline, given the restriction in terms of investment.

Mehul Agrawal, CEO, FabFurnish.com said, “E-commerce is clearly the need of the hour. Offline retailers can broaden their appeal by offering a true omni-channel customer experience. After analyzing the customer behavior, it is quite evident that online and offline can mutually benefit each other by overlapping instead of trying to undertake one another.”

About FabFurnish.com:

FabFurnish.com is India’s leading online home store with the widest range of assorted home furniture, furnishings, décor and kitchenware from over 500+ local and international brands. Founded by Vikram Chopra and Mehul Agrawal, the company was brought to India by well-known German incubator Rocket Internet. FabFurnish.com caters to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home & lifestyle within their budget. It envisions itself as a brand retailer by achieving a five-fold annual growth rate. The online leader in the segment of home & lifestyle, it stands apart from other players through its grand assortment of more than 65,000 products that define modern trends in home design, affordable prices, pan India shipment, varied payment options and excellent customer service.

Visit the website: http://www.fabfurnish.com