OnPoint OC Discusses Benefits of Interactive Marketing

ORANGE, Calif. - Feb. 3, 2015 - PRLog -- “Interactive marketing, or experiential marketing, is all about relationships,” explained Bradley, the firm’s director of operations. “When we develop a campaign, we are doing more than sharing the information about the product. We’re creating an experience for the consumer. This establishes a bond between the consumer and the brand.”

Bradley contrasted this to traditional methodologies, such as television and radio spots, or print advertisements. “If you want to target a specific audience, it becomes more challenging when you’re using what is pretty much a generalized approach,” he said. “Traditional advertising is tantamount to standing on top of a hill with a megaphone and shouting out information, hoping you’ll attract someone’s attention. Maybe someone is listening, but how many people are simply tuning out the noise? Especially today, with DVRs that can record or pause programming and fast forward through commercials, there’s no guarantee that you’re reaching the right audience.”

He went on to explain that with interactive marketing, the message and approach is more targeted to attract a defined customer based on a demographically-derived profile. “With our campaigns, we are reaching out and starting a dialogue with those who are most interested in the product we’re representing,” Bradley noted. “Rather than read about it or listen to a description of the product, consumers see it with their own eyes. They can participate in the promotional process as opposed to one-way presentations.”

Using innovative techniques, as OnPoint OC’s associates have indicated, consumers are more engaged and thus more likely to remember the brand and make immediate purchase decisions or take other positive actions. “Someone might see an ad in a magazine and think a product sounds interesting, but it’s about timing. That sense of need vanishes quickly once he or she turns the page,” said Bradley. “Conversely, when a consumer is introduced to the product in a more conducive setting, desired actions are more likely to occur. The advantages are very clear.”

OnPoint OC’s Leaders to Expand Their Team in 2015

The success that OnPoint OC has had in promoting products through interactive marketing has resulted in significant growth this year, which Bradley reported has resulted in a need for additional associates to meet product representation demands. “Our current team is phenomenal and we are excited at the opportunity to add more talented professionals to our office,” he said. “We’re looking for individuals who are enthusiastic, passionate about delivering high-performances, and willing to learn and grow in a dynamic environment.”

“Interactive marketing is the wave of the future in promotions,” Bradley concluded. “We strongly encourage anyone who is interested in either joining our team or learning more about how we can help brands grow into new markets to contact us. We’re always happy to share our abilities to help others meet their goals as well.”

About OnPoint OC

OnPoint OC is a dynamic leader in the event-based promotions industry. Their distinctive customer acquisition and direct marketing campaigns are designed by highly-skilled event coordinators with the knowledge and intuition to reach receptive audiences. Through exciting consumer events and exclusive rewards packages, OnPoint OC helps their clients differentiate themselves from the competition in a crowded marketplace. Regardless of client size, OnPoint OC delivers effective promotions that drive impressive market influence.