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Follow on Google News | Samsung Introduces a New Category – A-Series SmartphonesBy: Samsung Consumers can express themselves with style, through the new Samsung GALAXY devices JOHANNESBURG, South Africa – 30 January, 2015 – Samsung Electronics South Africa has confirmed the local availability of the GALAXY A3 and GALAXY A5, further strengthening its mid-segment market positioning and expanding its hold within the smartphone market.The devicesfeature refined full metal body designs that are 6.9mm and 6.7mm thin, respectively. The GALAXY series has set industry benchmarks for delivering innovative technology and premium levels of performance. Keeping the modern design philosophy in mind, the GALAXY A5 and A3 have been designed to enable young consumers to enjoy the stylish design and flagship features with an assortment of appealing colours. The Dual SIM capabilities of the phones also add to consumers’ convenience. “The A Series’ upmarket good looks showcase Samsung’s outstanding understanding of design. It’s a perfect accessory for style-conscious consumers. The duo comes with 5MP front facing camera – the ultimate selfie taking tool,” says Justin Hume, Director of Product Marketing, Integrated Mobility at Samsung Electronics SA. Going beyond hardware and functionality, Samsung is revolutionising the way customers interact with devices and has enabled an entirely new sphere of possibilities for people to work, explore, share and create. Unmatched Selfie Experience with 5 MP Front Camera The GALAXY A5 and A3 offer a superior mobile and social experience to the youth market that is looking to express their unique style while constantly staying connected. Sporting an advanced 5MP front-facing camera, taking vivid selfies is now easier than ever before. Innovative photo-taking features such as Wide Selfie, Palm Selfie, Animated Graphics Interchange Format (GIF) and Beauty Face Features let users capture attractive selfies in high resolution by automatically detecting and focusing on a person’s face. Users are also able to quickly and easily share photos or videos on their favourite social media channels with the fast network speed of LTE Category 4 on GALAXY A5 and 3G Network on GALAXY A3. Vivid Display and Powerful Processor The GALAXY A5 and GALAXY A3 smartphones are ideal for consumers seeking practicality and functionality. Both devices are equipped with an extraordinary Super AMOLED display and Adaptive Display technology to deliver clearer images with deep contrast and better viewing experience for more vivid, colourful content in any environment, even under bright sunlight. The devices are also fitted with a Quad Core 1.2 GHz processor for seamless multi-tasking and faster browsing experience. In addition, they include popular features exclusive to GALAXY devices, such as Ultra-Power Saving Mode, Private Mode* and Multiscreen, as well as adjustable audio which intelligently adapts and enhances sound output based on the user’s surrounding environment. “This latest series is designed for those who embrace self-expression and with these devices we have demonstrated our commitment to deliver smartphones equipped with the slimmest metal body with a comfortable grip for ease of use. The range empowers consumers to choose a device which reflects their personal style and lifestyle needs, not just in terms of their unique features, but also their size and colour options,” concludes Hume. Both the GALAXY A5 and GALAXY A3 will come in a variety of colours, including Pearl White, Midnight Black and Champagne Gold, to accommodate the personal style and preference of their diverse users. Available through Samsung Experience stores, leading retailers and local operators. RRP: The Samsung GALAXY A5 is priced at R 6499 RRP: The GALAXY A3 is priced at R 4999 Full details and product images are available at www.samsungmobilepress.com. Samsung GALAXY A5 Product Specifications GALAXY A5 Specifications Network 4G: LTE Cat4 (150/50Mbps) 3G: HSPA+ 42.2/5.76Mbps Processor 1.2GHz Quad-Core Processor Display 5.0” HD Super AMOLED OS Android 4.4 (KitKat) Camera Rear: 13MP AF with LED Flash Front: 5.0MP Camera Features Wide Selfie, Rear-cam Selfie, Beauty Face Features Additional Features Ultra Power Saving Mode, Changeable Theme (Natural, Classic, Casual, Romantic), Private Mode, Multi Screen, Quick Connect Connectivity Wi-Fi: Bluetooth: 4.0(BLE, ANT+) A-GPS/ GLONASS Sensor Accelerometer, Proximity, Geo-magnetic, RGB ambient light, Hall Sensor Memory 16GB Internal memory + micro SD slot (up to 64GB) 2GB RAM Dimension 139.3 x 69.7 x 6.7mm, 123g Battery 2,300 mAh Dual Sim Yes, Hybrid Dual SIM Samsung GALAXY A3 Product Specifications GALAXY A3 Specifications Network 3G: HSPA+ 42.2/5.76Mbps Processor 1.2GHz Quad-Core Processor Display 4.5” qHD Super AMOLED OS Android 4.4 (KitKat) Camera Rear: 8MP AF with LED Flash Front: 5.0MP Camera Features Wide Selfie, Rear-cam Selfie, Beauty Face Features Additional Features Ultra Power Saving Mode, Changeable Theme (Natural, Classic, Casual, Romantic), Private Mode Connectivity Wi-Fi: Bluetooth: 4.0(BLE, ANT+) A-GPS/ GLONASS Sensor Accelerometer, Proximity, Geo-magnetic, RGB ambient light, Hall Sensor Memory 16GB Internal memory + micro SD slot (up to 64GB) 1GB RAM Dimension 130.1 x 65.5 x 6.9mm, 110.3g Battery 1,900 mAh Dual Sim Yes, Hybrid Dual SIM * Features and functions will vary by market. * All functions, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities are subject to change without notice or obligation. * User memory space may be less than the total memory space due to system files. User memory may differ by region, carrier, and supporting language, and may change after software upgrade. About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com For further information, please contact: Carmen Steynberg Andra- Epic Communications Samsung Electronics South Africa 011 784 4790 011 549 1627 071 864 0266 082 553 2302 carmen@epiccommunications.co.za andralee.s@ End
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