Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | Serco Leisure uses CrowdControlHQ for social media risk and compliance managementSocial media delivers business benefits and unprecedented visitor numbers
By: PR Artistry Approximately 70 staff, managers and marketing professionals at Serco Leisure use the British developed platform to engage with customers at a local level. CrowdControlHQ is also used centrally to monitor and manage social media activity plus mitigate risk while complying with UK law. Chris Puszczynski- Serco Leisure has always embraced the latest technology trends to keep one step ahead of the competition. It was the UK’s first leisure operator to offer a mobile bookings App and now over 50% of the company’s web traffic is generated through mobile devices. As one of the first leisure organisations to appoint a dedicated digital media manager, Serco Leisure invested in CrowdControlHQ to respond rapidly to the increasing number of social enquiries and to create a highly proactive customer service and strategic social media marketing function. Chris Puszczynski- Wet ‘n’ Wild Waterpark in North Shields, Tyne & Wear is another success story. Serco’ James Leavesley, CEO of CrowdControlHQsaid, “Forward-thinking organisations like Serco Leisure recognise the power of social media to deliver tremendous impact across marketing and customer service functions. CrowdControlHQ is the leading technology of its kind in the UK and customers rely on it to provide a highly personalised and interactive service that boosts customer satisfaction, brand loyalty and revenues, while managing social media risk and compliance.” -ends- About Serco Leisure Serco Leisure manages over 60 leisure facilities on behalf of Community Leisure Trusts, Local Authorities, Universities and the Ministry of Defence. Facilities include Bisham Abbey and Lilleshall National Sports and Conferencing Centres, Holme Pierrepont Country Park, Home of the National Water Sports Centregolf courses, community leisure facilities and dual use centres. For more information, please visit:http://www.serco.com/ About CrowdControlHQ CrowdControlHQ is the UK’s leading social media risk management and compliance platform. The online technology delivers social media control and compliance features, in parallel with social engagement and analytics, to provide a single dashboard for multichannel campaigns. Supported by an award winning customer service team to help brands, organisations and enterprises protect their reputations online. CrowdControlHQ was launched in 2009. The product was born out of recognition that social media would one day be extensively adopted by UK organisations and tasked to deliver tremendous impact across marketing and customer service functions. The business has received backing from angel investors including Midven and Finance Birmingham. CrowdControlHQ services over 125 different clients across the public sector, finance and legal sectors plus many household brands including Experian, Serco and Taylor Wimpey. For further information please visit www.crowdcontrolhq.com or contact: Michelle Leavesley Marketing Director CrowdControlHQ Email: michelle.leavesley@ Or Mary Phillips/Andreina West PR Artistry Limited Tel: +44 (0)1491 639500 Email: mary@pra-ltd.co.uk Follow CrowdControlHQ on Twitter https://twitter.com/ Connect with CrowdControlHQ on Facebook at https://en-gb.facebook.com/ Join CrowdControlHQ’ Read more about CrowdControlHQ on our blog at http://www.crowdcontrolhq.com/ End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|