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Follow on Google News | MASSolutions CEO Honored for LeadershipIntegrated Marketing Pioneer Named a Top 100 Person in PA Business
By: MASSolutions The honor recognizes Mastovich for his entrepreneurial spirit and efforts to improve the marketing sector. Mastovich, who has been helping local companies transform their branding, marketing and sales for more than a decade, led marketing efforts among major Pittsburgh healthcare and higher education players. He then started his own company, MASSolutions, and pioneered an integrated marketing strategy that connects all facets of messaging, PR, marketing and sales to create a unified, effective approach. As President and CEO, Mastovich leads a team dedicated to making businesses successful and redirecting marketing efforts to help companies achieve the best possible ROI. Mastovich is the creative force behind the first integrated marketing program for UPMC. He also led the turnaround of Duquesne University’s marketing and public affairs programs. Mastovich and his team continue to innovate by developing integrated marketing roadmaps for clients. He has published two books, "Get Where You Want to Go," full of inspirational tips and ideas to improve marketing as well as "Light Reading Top 10," a compilation of his readers' favorite Light Reading blog posts, aimed at helping businesses boost sales and strengthen messaging. The posts also are published as columns in regional media outlets, with a total readership of over 1 million. He continues to make time for public speaking engagements so he can help others experience professional and personal success. End
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