SEG Promotions Presents Guide to Goal Setting

DUNWOODY, Ga. - Jan. 23, 2015 - PRLog -- “A steady stream of business is nice, but it’s not enough if you want to maintain a significant presence in the marketplace,” said Jake, the director of operations at SEG Promotions. “To stay a step ahead of the competition, it is necessary to grow right along with consumer trends and advancements in technology. This is why my team and I are so focused on setting goals. We need them in order to ensure that we’re progressing consistently.”

Jake and his colleagues are in the process of reviewing everything they accomplished in 2014. In doing so, they are assessing their policies and procedures, which will inform the goals they set for 2015. “We hope to branch out into new markets and help more of our professionals develop into leaders,” Jake stated. “Of course, we also intend to expand visibility for our clients and help them connect with new audiences.”

SEG Promotions Director Describes Essential Goal-Setting Considerations

“There’s one very important point I would like to make,” he continued. “Whatever goals are identified, they should be written down. When they are recorded, the chances of reaching them are exponentially higher. It’s easy to envision expectations, but not so simple to realize them. This is why it’s important to do everything possible to streamline the process.”

“There’s a lot to consider when setting our annual goals,” warned Jake. “At SEG Promotions, we have a specific list of guidelines we use to ensure that we have all our bases covered. For instance, we make sure that every objective we set is realistic and specific. They must be attainable within the year, of course, and they should contain concrete language with specific measurable timelines.”

According to Jake, anticipated outcomes must be quantifiable in order to assess forward momentum. Depending on the specifics, he indicated that quarterly or monthly reviews are essential. They should also be compared against the previous year’s progress.

Equipped with a comprehensive goal plan that functions as a roadmap to success, Jake is confident that 2015 will be the best year for his firm so far. “I have full confidence in my team members and their abilities. Together, we have what it takes to do great things for our clients, their consumers, our firm, and for one another.”

About SEG Promotions

SEG Promotions is a teamwork-driven provider of dynamic promotions. The firm applies an interactive approach to marketing that expands brand awareness while making each client more profitable. By utilizing the latest techniques to research markets and demographics, SEG Promotions’executives create customized initiatives that forge lasting relationships between brands and customers. The firm delivers exceptional results for clients in part because they maintain a supportive family environment in which every team member can develop and thrive. These relationships lead to long-term brand “