Online Marketing RPMG's Online Technology

Jan. 19, 2015 - PRLog -- Online Marketing RPMG Online Technology


Online marketing, also called online advertising or Internet advertising,  is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing,  many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.  An innovative company for online marketing RPMG online technology has a new service, called Front Page. Front Page is a unique process that allows a business to completely own the first page of Google or Bing.  http://www.rpmgonline.com

Search engine marketing

Search engine marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords.

Search engine optimization (SEO)

Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines, such as Google and Bing, regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.  Most recently, Google released an update to their algorithms, named Hummingbird that places an great deal of emphasis on what the consumer wants, rather than what an individual business may try to do to influence the SERP's.  SEO companies have multiplied in recent years.

Sponsored search or Pay per Click

Sponsored search, or Pay Per Click (PPC), allows advertisers to be included in the sponsored results of a search for selected keywords, usually at the top and right side of the organic listings, but sometimes also at the bottom of the page. Search ads are often sold via real-time auctions, where advertisers bid on keywords. In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids. Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.

Social media marketing

Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. With Google's most recent algorithm update, their social media site, Google + has become ever more relevant to social media and SERP results.

RPMG's Front Page is a game changer. We encourage you to check it out here.  http://www.rpmgonline.com/