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Follow on Google News | New infographic highlights local brokers can compete with price comparison sitesBy: Speedie Consultants Limited The study* of UK consumers’ insurance buying habits reveals that over two-thirds of Brits (70%) buy their insurance online, with 44% of sales being attributed to price comparison sites. Just over one in five people (12%) use an online broker to buy their cover. Reasons cited why Brits don’t use their local broker for insurance included: · many felt it was cheaper to buy via a price comparison site (44%) even though most brokers will have local deal price matching or even a bettering of like-for-like pricing online; · nearly a third of those surveyed not knowing who their local broker was. Jason Hulott, from Speedie Consultants (http://www.speedieconsulting.co.uk) “It is time the local broker started to look at their marketing efforts in order to compete locally – online is a great way to attract local customers using regional and geographic targeting, and by engaging in social media”. The infographic can be viewed here: http://www.speedieconsulting.co.uk/ Ends *Independent research carried out on behalf of Speedie Consultants by Google Surveys, December 2014 End
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