Scosche Industries Welcomes Marketing Veteran Chris Cowles as Its New Director of Marketing

OXNARD, Calif. - Jan. 15, 2015 - PRLog -- Scosche is pleased to welcome marketing veteran Chris Cowles to the company. He assumes the role of Director of Marketing overseeing all facets of marketing for the organization.

With broad marketing expertise and a portfolio of work accomplished in an array of industries, companies and product categories, Cowles possesses a wealth of business and marketing knowledge that spans the marketing spectrum, as well as the globe. He has spearheaded the development and execution of integrated marketing initiatives in support of products and services throughout the product lifecycle.  He has also lead the development process and launched products in many categories with distribution that includes both the domestic and international markets.

Beginning his career in the automotive arena, Cowles spent his early years in a variety of strategic and tactical marketing positions developing a wide range of brand-building initiatives and dealer-focused marketing strategies to bolster sales and revenue.  In addition to automotive, Cowles has held senior and executive level marketing positions in a variety of other industries including computer technology, health & beauty, optical and consumer products with companies like SAFER Systems, ORLY International, REM Eyewear and most recently pcRUSH.com.  To round out his corporate experience, Cowles also worked on the agency side of the business handling account management and other marketing responsibilities for an array of clients in many industry/product categories including healthcare, CPG, commercial vehicle manufacturing and fashion/apparel.

“I am extremely pleased to have the opportunity to join the Scosche team in this pivotal role and at this milestone in the company’s history” stated Cowles. “The company has a long heritage as a product innovator and industry leader which showcases the personal vision and leadership of the Alves’ family and their continuing stewardship over the past 35 years.”

“Scosche is looking forward to Chris’ marketing direction and experience to guide our company into the next level of success.” stated Kas Alves, Executive Vice President, Sales & Marketing. “He’s a world-class guy joining a world-class company!”

Follow Scosche at twitter.com/scosche and facebook.com/scosche (http://www.facebook.com/Scosche) for the latest news on the company and its award-winning consumer technology and automotive/motorcycle audio products.

About Scosche Industries:

Celebrating their 35^th year in business, Scosche Industries is an award-winning innovator of consumer technology and automotive/motorcycle audio installation hardware - committed to delivering quality, value and unmatched customer service.  Scosche finds inspiration in the California lifestyle, culture, music and people.  The designers and engineers at Scosche develop products that reflect a rich heritage in audio and mobile technologies.   These influences can be seen in the accessories and products that are now in the hands and vehicles of people stretched all across the globe.  With over 100 patents and countless industry awards it is easy to see why Scosche is consistently at the forefront of technology and innovation.