On the Fly Marketing Inc on Holiday Trends, Direct Marketing

PARK RIDGE, Ill. - Jan. 15, 2015 - PRLog -- The firm’s president highlighted trends from 2013 on which they will be capitalizing, and also discussed the strength of the team’s advertising approach.

“Of course there’s no way to estimate with 100% accuracy what the holiday season will be like, but we have some pretty solid predictions about what it will bring this year,” said Terra E., president of On the Fly Marketing Inc. “That Apple and Frozen products will be hot is almost a no-brainer, but one interesting trend is that many people will be seeking – and finding – temporary jobs this year, which may skew sales predictions. These are just a few of the things that will make 2014 a unique and exciting year for retailers and marketers alike.”

How much money shoppers have to spend is also of great interest to Terra, with this year’s holiday spending expected to surpass last year’s. As Terra explained, “About one in four shoppers plan on spending more money on gifts this year than they did last year, with the average shopper expected to spend about $720. This lucky 25% say they have more discretionary income and more job security than they did at this time last year, but almost all consumers – 96%, in fact – will make a lot of their purchase decisions based on coupons and discounts, no matter whether their financial standing has improved.”

How On the Fly Marketing Inc’s Interactive Promotional Strategy is Taking Advantage of a Hot Trend in Dynamic Advertising

More specific than just general consumer behavior, Terra has also researched the most impactful and influential on-site marketing strategies. “Our methodology has repeatedly proven itself effective at reaching consumers on a personal level, and this year we plan on escalating our approach to fully incorporate sensory appeal.”

The firm’s team has always provided more in the way of sensory stimulation than almost any other advertising plan due to its experiential initiatives, but recent findings highlight just how powerful this tactic is.  The Sense of Smell Institute reported that approximately 75% of emotions stem from the sense of smell, and that people can remember specific smells with 65% accuracy up to a year after the initial experience. Visual recall, by comparison, drops to 50% accuracy after only three months.

“We’re not going to switch to a totally scent-based campaign solution, but this research indicates that long-term customer retention requires more than just a flashy presentation or a catchy jingle,” Terra explained. “The powers of taste and touch in memory recall have received similar scientific recognition as well, and by incorporating all the senses we create an immersive experience that puts our clients in the front of their consumer’s awareness for a long time. We’ve always done this, but we can do more; I’m confident the results will be spectacular.”

About On The Fly Marketing, Inc.

On The Fly Marketing, Inc. is a results-focused provider of unforgettable event-based promotions. The firm’s brand ambassadors bring a wide array of talents to every initiative and work quickly to ensure immediate impact on consumers. By using the latest research techniques, the company produces strategic initiatives that are tailored to client goals and market trends. It also maintains an inspiring team environment that results in competitive creativity and reliably innovative campaigns. On The Fly Marketing, Inc. has earned a sterling reputation as a premier designer of dynamic marketing solutions, and the firm is poised for expansion and even greater success.