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Follow on Google News | Wylei And Bronto Team Up to Help Marketers Adapt Emails to Customers’ ContextsPartnering to enable email marketers to optimize email results effortlessly by leveraging machine learning and predictive analytics through Wylei’s Adaptive Content™ App
By: Wylei, LLC Through the partnership, Bronto customers can use Wylei's Adaptive Content™ solution to automatically boost open and click rates by enabling the marketers to show their email recipients customized content that adapts to individual, up-to-the moment contextual experiences of every email recipient. Bronto customers may also benefit from Wylei’s cloud-based relevance engine that automates formerly used time-intensive, wasteful A/B testing processes by intelligently delivering content with the highest potential conversions to each individual recipient using the optimal results from both the A and B test messages. Bronto customers can visit the company’s AppCenter (https://appcenter.bronto.com/ Mike Monteiro, Wylei’s CEO, is excited to work with Bronto, as they are a marketing service on the cutting edge of context marketing for commerce. He said, “Bronto loved the seamless integration that Wylei delivers to enhance their data-driven offerings for email marketers.” With Wylei’s portal into email that adapts to how, where, and when the message is opened, Bronto customers benefit from sophisticated technology, yet effortless simplicity, to send optimized, context-relevant messages. Bronto’s commitment to driving engagement and revenue throughout the customer lifecycle is further enhanced by Wylei’s Autonomous A/B Testing App. Monteiro continued, “We’re pleased to partner with a company who shares our commitment to present-tense marketing personalization, helping us all to enjoy more meaningful email messages and less inbox chaos.” Wylei is based in Lancaster, PA and is powered by data science minds from Harvard, MIT, Stanford and Carnegie Mellon. About Wylei Wylei, LLC (http://www.wylei.com/ About Bronto Software Bronto Software provides the leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile, and social campaigns. Over 1,000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes use Bronto to increase revenue through interactive marketing. The company won the 2009 & 2010 Stevie Award for Best Customer Service and was named a 2011 CODiE Finalist for Best Marketing Solution. For more information, visit Bronto.com (http://bronto.com/ End
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