Spear Marketing Group Joins SLMA as a Hi-Visibility Sponsor

BELLINGHAM, Wash. - Jan. 14, 2015 - PRLog -- James Obermayer, CEO of the Sales Lead Management Association (SLMA) announced that Spear Marketing Group has joined the SLMA as a sponsor for 2015.  Obermayer said, “We welcome Spear Marketing Group as an SLMA sponsor on behalf of our 8,450 worldwide members. Spear is an experienced, full-service B2B demand generation agency with an extensive track record of helping  B2B technology companies optimize every stage of the lead lifecycle: lead generation, lead management, and customer marketing.”

“We’re proud to be a sponsor of the Sales Lead Management Association this year,” commented Howard Sewell, Spear President.  “In our work with clients, we see every day how quickly the right lead management programs, processes, and technology can impact bottom line results.  In a small way, we hope our sponsorship of the work that the SLMA is doing will help continue to spread the word about this important business discipline.”

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency helping technology companies generate, nurture, and convert leads to revenue. The firm’s unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to achieve measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Spear clients include Google, Sungard AS, and Navicure. For more information, visit www.spearmarketing.com.

Levels of SLMA Sponsorship

There are three levels of sponsorship for the Sales Lead Management Association. Starting at $750 annually, these levels offer significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads.  The SLMA has 8,450 worldwide members, and its website includes 300-plus articles from 60 industry authors.  Activities throughout the year include an active blog, recognition for the “20 Women to Watch in Sales Lead Management,” the election of the “50 Most Influential People in Sales Lead Management,” the SLMALive Radio Channel producing marketing and sales shows for at-work listeners, and an SLMA Weekly Radio program.   SLMA Internet Radio has interviewed 342 executives on 242 programs.  For more information about SLMA, call Jim Obermayer at (360) 933-1259.