CERTILOGO and MGD Launches Anti-Counterfeit Technology at PGA Show

SAN DIEGO - Jan. 13, 2015 - PRLog -- CERTILOGO and M.G. DIGITAL (MGD) launch anti-counterfeit services and technology solutions in United States (U.S.) to combat fakes within the Golf Industry. The partnership is being officially announced at the PGA (Professional Golfers' Association) Merchandising Show to be held from 21 to January 23, 2015 in Orlando, Florida (USA).

The phenomenon of counterfeit brand products not only affects the world top markets like fashion, food and pharmaceuticals, but it is a plague expanding in other areas like Sports and Golf Equipment. The Golf industry sector is particularly sensitive to protect consumers from fakes.

“Consumers want authentic and original sports equipment and apparel that meets the needs of use and of quality products with high safety standards”, says Daniele Sommavilla, Vice President Global Sales for Certilogo. “Golf clubs, sporting apparel, accessories, helmets and bicycle brands are among the most copied and falsified, with often poor reproductions of the originals and put consumers’ safety at risk.”

Certilogo has signed an agreement with MGD, a technology and marketing firm, located in San Diego, California to be the exclusive distribution source of the Certilogo solution in the golf industry.  “We are truly excited to represent Certilogo and the PGA event represents the ideal showcase to present internationally for this innovative technology and new services Certilogo has dedicated to the world of golf, to increase brand protection for companies operating in this segment”, says Nick Matthews, VP Sales and Business Development for MG Digital.

Certilogo - a Milan-based company and a world leader in brand authentication in the fashion/apparel/luxury industry - has recently entered the sports equipment industry by signing up Campagnolo - the world's leading high-end components for bicycles - to its anti-counterfeiting campaign.  In the case of Campagnolo a Certilogo Code will be provided on a label applied to a radius of the wheel.

The tag is composed of a Certilogo CLG number (in numerical form and Quick Response), which enables anyone to verify the authenticity of the product before or after the purchase. Consumers can authenticate the Campagnolo wheels by simply using the mobile App Certilogo - or connecting to the website www.certilogo.com - and inserting the code CLG reported on the tag. The system is extremely useful also in the case of sales through the Internet where the customer can not have the guarantee that the product is the same as the viewing supplied.

About CERTILOGO and MG DIGITAL

Certilogo is a system of "brand authentication" used by a growing network of "top brands" to enable its consumers to verify the authenticity of their products with the appropriate mobile application and desktop. With over 700,000 authentications performed by consumers from more than 100 countries, Certilogo is the number one authentication service in the world. The Certilogo "crowd-based" approach is unique in enabling brand protection and supply chain manager management based on analytical data and marketing to extend and enrich the shopping experience and at the same time create new marketing opportunities.

MG Digital is located in San Diego, CA, USA and is the exclusive distributor for Certilogo for the Golf industry. Please contact us via email at info@golf.certilogo.com or visit our website at golf.certilogo.com to learn more!

CONTACT INFORMATION:

GOLF.CERTILOGO.COM:  Nick Matthews: 619-342-7877

x107, nmatthews@certilogogolf.com