Baltimore Events’ Leaders Setting Ambitious Goals for 2015

LAUREL, Md. - Jan. 13, 2015 - PRLog -- With 2014 drawing to its close, the management team at Baltimore Events is focusing on what they achieved over the past year and how to build on it further in the months to come. As Matt, the firm’s director of operations, commented, “We are looking to make 2015 our best year yet! Our rapidly increasing client base can count on receiving exceptional exposure and seeing their profitability spike as we move into a new year. We also want to continue offering recent college grads and young professionals the opportunity to grow professionally at the same accelerated pace as our company.”

The company’s leaders take a broad view of the practice of goal setting, and they know that short-term aims must complement long-term objectives. “We understand that long-range goals are more manageable if they’re tied into what we can accomplish on a daily or weekly basis,” added Matt. “If we want to boost revenues by a certain percentage, for example, we break down exactly how many new customers we need to engage and how many new clients or orders we need to add. That way, we can take concrete action right away to begin laying the groundwork for larger initiatives.”

When it comes to establishing and outlining goals, the firm’s leadership team applies the highly-regarded S.M.A.R.T. system. As Matt explained, “This is a really simple and grounded approach to setting goals, even if they are ambitious. It ensures that the benchmarks we set are specific, measurable, achievable, realistic, and timely. Basically, it means we’re putting goals in place that we can attain within a set timeline while tracking progress along the way.”

Baltimore Events Follows Through on Goals with Strategic Planning

The leaders at Baltimore Events take a proactive approach to achieving the transformative goals they set. As Matt stated, “We know that setting goals doesn’t do much good if you don’t follow up on them with careful planning. The attitude we bring to every objective is that we are scheduling for success. Without a real, tangible schedule attached to it, a goal is just a vague notion of what you would like to see happen.”

This approach involves placing smaller tasks related to the larger goal into weekly calendars. Prioritizing things in this way ensures that everyone is on the same page and knows exactly when to expect parts of a project to be completed.

Reviewing overall progress on a regular basis is another key element of the approach taken by the company’s leaders. “It’s not enough to just check things off of a list. We make sure we’re making progress in an efficient manner at regular intervals. If something seems even a little off the pace, we’ll address the issue before moving forward. It’s all about being accountable and keeping motivation strong.”

For Baltimore Events, goals for the year will focus on education and promotions. “We have plans to promote four exceptional individuals to management which will ensure the success of our business for many years to come.”

About Baltimore Events, Inc.

Baltimore Events, Inc. creates strategic excellence in every direct marketing campaign delivered. The interactive marketing firm reaches customers using unique platforms that build connections and produce results. Every customized marketing plan is based on the client's objectives, goals, and market targets. Their promotional specialists determine the best strategies to reach the intended audience in an effective way. Scalable to large and small businesses enough, the interactive approaches used by the firm creates strong bottom line results and puts brands on the map in new markets. Clients experience a noticeable return on investment every time.